Creative Strategy Lead

Key Responsibilities :

• Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.
• Partner closely with creative teams to ensure strategic alignment and conceptual excellence.
• Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.
• Craft brand and communication strategies, campaign architecture, and go-to-market approaches.
• Evaluate creative work for strategic integrity and effectiveness before it reaches the client.
• Collaborate across internal teams to create integrated brand experiences.
• Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.
• Mentor and guide junior strategists and team members.
• Track performance and effectiveness of campaigns, providing actionable insights for optimization.

What You’ll Bring :