Hire Cro Specialist

Role Overview

We are seeking a highly analytical and data-driven CRO Specialist to join our marketing team. The ideal candidate will have expertise in optimizing websites and digital marketing assets to increase conversions and improve user experience. You will be responsible for identifying conversion barriers, conducting tests, and implementing strategies to enhance conversion rates across digital channels.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy aligned with digital marketing objectives and conversion goals
• Define target conversion metrics and KPIs to measure CRO success
• Analyze website user behavior using tools like Google Analytics, heatmaps, and user recordings
• Identify and prioritize areas for improvement and potential conversion barriers
• Plan, execute, and analyze A / B and multivariate tests on website elements, landing pages, and digital assets
• Use testing platforms and tools to implement experiments and monitor results
• Collaborate with designers and developers to improve website and landing page design for better user experience and conversion
• Implement responsive design and mobile optimization strategies
• Review and optimize website content, including copy, images, and multimedia, to drive conversions
• Ensure content aligns with user intent and the buyer's journey
• Optimize forms and lead generation elements to reduce friction and increase completions
• Implement progressive profiling and smart form strategies
• Analyze and optimize the entire conversion funnel, identifying drop-off points and bottlenecks
• Monitor and report on key conversion metrics, including CTR, conversion rates, bounce rates, and ROI
• Provide insights and recommendations to improve conversion performance
• Extend CRO strategies to digital marketing channels, including email, PPC, and social media, ensuring message consistency
• Conduct user research, surveys, and usability testing to inform CRO strategies

Qualifications and Skills

Skills Required

Google Analytics, optimizely , Html, Css, Javascript