PropChk - Head - Marketing

Digital & Performance Marketing Spearhead digital strategy including SEO, SEM, social media, display, influencer, and content marketing.

• Manage marketing automation tools, CRM platforms, and digital analytics.
• Drive performance campaigns with clear KPIs around reach, engagement, and conversions.
• Market Research & Consumer Insights Analyze market trends, consumer behaviour, and competitor activity to inform marketing plans.
• Use insights to shape product launches, partnerships, and GTM (go-to-market) strategies.
• Team Leadership & Budgeting Build and mentor a high-performing marketing team.
• Develop and manage marketing budgets, ensuring efficient allocation across channels.
• Coordinate with cross-functional teams including sales, product, design, and operations.

Ideal Candidate Profile :

Experience :

Industry Preference : Consumer Products / Services, FMCG, D2C, Retail, or similar

(ref : iimjobs.com)