Digital Brand Strategist

National Skills Foundation of India, Gurgaon

Invites applications for Digital Marketing Coordinator

Location : Junga, Shimla, Himachal Pradesh

Job Description

Job Position : Digital Marketing Coordinator

Location : Junga, Shimla, Himachal Pradesh

Openings : One

Type of Employment : Full Time, Project Based

Reporting to : Project Manager, HO

Remuneration : Upto Rs.30,0000 / - per month.

Preference will be given to native Himachal Pradesh Candidates

About Organisation

National Skills Foundation of India (NSFI) is a 15 year old not-for-profit organization focused on the objective of skill building and development of vocational opportunities for India’s large workforce. NSFI is realizing its mission towards enabling sustainable livelihoods through trainings of unskilled / semi-skilled workers, rural youth, farmers, and women entrepreneurs and action research in the domains of agriculture supply & value chains, markets, and skills, and through across the nation with the objective of providing them access to growth sectors in formal labour markets. NSFI (net)works with national and international agencies in Public Sector, and Civil Society Domains.

Role Overview

We are seeking a dynamic Digital Marketing Coordinator to lead the online presence, branding, and digital sales promotion for NSFI’s Mahila Udyami Project , which supports women entrepreneurs developing Pine Needle–based products. The role requires strong digital marketing skills, creative communication abilities, and a deep understanding of social media, online branding, and audience engagement.

The coordinator will manage digital campaigns, create and curate marketing content, drive product visibility, and support rural women entrepreneurs in increasing their income through digital platforms. The role will also involve nurturing partnerships with individuals, online customers, retailers, corporate gifting agencies, and institutional buyers to expand market opportunities.

Key Responsibilities 1. Digital Marketing Strategy & Brand Building

ü Develop and execute a comprehensive digital marketing plan for Pine Needle products focused on branding and sales.

ü Coordinate product photography, catalogues, videos, and promotional materials.

ü Support creation of marketing collaterals aligned with NSFI communication guidelines.

ü Lead onboarding for ecommerce platforms and manage online sales.

ü Ensure consistent brand messaging and adherence to digital branding standards.

2. Social Media Management & Content Execution

ü Plan, design, and manage social media campaigns across Instagram, Facebook, LinkedIn, etc.

ü Create and schedule posts to enhance visibility of products and impact stories.

ü Write compelling captions and develop relevant hashtags.

ü Respond to messages, comments, and audience engagement.

ü Repurpose content across platforms for consistency and audience recall.

3. Partnerships, Sales Promotion & Market Linkages

ü Identify and engage corporate gifting agencies, retail partners, and institutional buyers.

ü Connect with individual and online customers for the sales and promotion of products..

ü Coordinate outreach, follow-ups, and presentations.

ü Support women entrepreneurs with packaging, pricing, and digital product readiness.

ü Assist in exhibitions, product showcases, and corporate presentations.

4. Analytics, Reporting & Market Insights

ü Monitor and analyze digital performance metrics including engagement, reach, and conversions.

ü Prepare periodic reports with insights and recommendations.

ü Track competitor brands and market trends.

ü Use innovative content formats like Reels and Stories to increase visibility.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years of experience in digital marketing, preferably in social enterprises / handicraft / livelihood programs.
• Strong understanding of digital branding, social media management, and analytics tools.
• Experience in catalogue development or corporate gifting sector is an added advantage.
• Strong communication skills in English and Hindi.

Key Competencies

Application Process

Apply in 5 days from the date of publication of this ad, in word-formatted single document consisting of cover letter, resume (with salary history if already on job, applicable minimum notice period, permanent & present address, ready to relocate to Junga (HP), to krcpillai@nsfindia.org by marking the subject line as “Application for : Digital Marketing Coordinator, Junga-HP” on or before 01 / 12 / 2025.

Only shortlisted candidates will be contacted.