Marketing Manager

About Us

AIM Media is the world’s leading AI-focused media and events company. With a legacy of powering iconic platforms such as Cypher, MachineCon, and The Rising, AIM plays a pivotal role in shaping conversations around artificial intelligence, emerging technologies, and business innovation.

We are seeking a Head of Marketing to lead the strategic marketing vision for AIM and its verticals, grow our digital presence, and execute high-impact campaigns to drive brand growth, audience acquisition, and engagement across platforms.

Key Responsibilities :

Brand Strategy & Visibility : Develop and execute a cohesive marketing strategy that strengthens AIM’s position as the most credible voice in AI media and events — across India and globally.

Digital & Social Media Leadership : Oversee the social media team and ensure consistent growth across all platforms (LinkedIn, Instagram, Twitter, YouTube, etc.) through innovative content, engagement tactics, and influencer partnerships.

Campaign Management : Plan, supervise, and optimize 360-degree campaigns for AIM’s conferences (Cypher, MachineCon, DES, Happy Llama), editorial content, video IPs, and special reports.

Vertical-Specific Marketing : Drive marketing efforts tailored for AIM’s various initiatives like AIM Leaders Council, Llama Club, AIM Research, machinehack ,AIM US , AI Startups, and more.

Growth & Performance Marketing : Own paid and organic strategies to scale reach, audience base, event registrations, and readership. Align with business goals to deliver measurable outcomes.

Creative & Content Collaboration : Work closely with content, video, and design teams to build campaign narratives and ensure brand consistency.

Leadership & Team Management : Mentor and scale the internal marketing team, manage external vendors / partners, and build a high-performance marketing org.

Ideal Candidate Profile :

10+ years of experience in marketing leadership roles — ideally across media, technology, or event-driven organizations .

Deep expertise in digital marketing, content strategy, and brand communication .

Proven track record of building brand equity, scaling social presence, and delivering successful campaigns across B2B and B2C audiences.

Strong understanding of the AI / tech ecosystem , with a flair for storytelling and audience-centric thinking.

Hands-on leader with excellent collaboration, communication, and people management skills.

Familiarity with performance marketing, email automation, influencer campaigns , and marketing analytics tools is a plus.