Marketing Manager

Job Description

Key Responsibilities

Develop and implement marketing strategies to drive brand awareness, sales, and market share.

Lead product launches, advertising campaigns, and promotional activities .

Oversee ATL, BTL, and digital marketing initiatives for FMCG products.

Conduct market research and competitor analysis to identify trends and opportunities.

Collaborate with sales and distribution teams to design retail promotions and trade marketing activities.

Manage agency / vendor relationships for creative, media buying, and campaign execution.

Monitor consumer insights, pricing trends, and product performance .

Plan and optimize marketing budgets for maximum ROI.

Drive packaging, branding, and merchandising strategies .

Prepare and present MIS reports and marketing analytics to management

Requirements

Required Skill Sets

Strong knowledge of marketing, consumer behavior, and retail dynamics .

Expertise in brand management, trade marketing, and product positioning .

Proficiency in digital marketing tools, SEO / SEM, and social media marketing .

Experience in managing ATL & BTL campaigns .

Strong analytical, strategic thinking, and problem-solving skills .

Excellent communication, negotiation, and leadership abilities .

Benefits

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Requirements

Required Skill Sets Strong knowledge of marketing, consumer behavior, and retail dynamics. Expertise in brand management, trade marketing, and product positioning. Proficiency in digital marketing tools, SEO / SEM, and social media marketing. Experience in managing ATL & BTL campaigns. Strong analytical, strategic thinking, and problem-solving skills. Excellent communication, negotiation, and leadership abilities.