At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.
Discipline Content Services
Role Type Social Media Content
The opportunity
EY GDS Content Center of Excellence is a fast-growing team of talented copywriters editors content strategists thought leadership writers and editorial managers. People in the team provide support for key global EY publications and campaigns.
The Assistant Director Social Media Content will devise and drive cohesive inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders. With your exceptional storytelling skills and strong understanding of the digital / social media landscape you create compelling engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders. A creative problem solver you are comfortable advising leaders in situations of ambiguous direction multiple strategic goals and diverse points of view.
Your key responsibilities
- Devise the content strategy to build and amplify the social media presence of executive leaders
- Manage and maintain the content calendar for executive leadership group
- Create impactful content across multiple formats such as blogs articles posts talk tracks podcast scripts video scripts etc.
- Ensure that the content is of top-notch quality consistent and aligned with EYs purpose and editorial strategy
- Provide recommendations based on the performance of the social media profile and emerging narratives and trends
- Repurpose content to meet the needs of diverse audience and platforms
- Provide copywriting support for high-visibility EY programs and campaigns
- Collaborate with design teams to ensure that content and design complement each other
- Suggest improvements to the tone and structure of the content
- Ensure the content is compliant with EY legal and social media guidelines
Skills and attributes for success
This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong trusted relationships with stakeholders.
Key skills required to excel in this role :
Adept in creating engaging inspiring and persuasive B2B contentProven record in managing high-profile social accounts for leadersDeft in devising an engaging narrative technique to communicate impactful business stories as well as personal motivational storiesGood understanding of content strategy principles and processesDeft in writing editing and has a way with wordsExperience across a range of digital social and integrated mediaStrong conflict resolution negotiation influencing and persuasion abilitiesAbility to build and leverage relationships with and influence multiple internal groups across all levels of the organizationTo qualify for the role you must have
Bachelors or masters degree preferably in English literature or mass communicationExperience in researching and developing content on financial and advisory topicsStrong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscapeUp-to-date understanding of social platforms (Twitter LinkedIn Instagram YouTube Facebook Pinterest etc.)Sharp knowledge of SEO principlesAt least 10-12 years of relevant experienceIdeally youll also have
Creative agency advertising or Big Four experienceUnderstanding of measurement and analytics of social media and website contentTechnologies and tools
Proficiency in Microsoft Word Microsoft Excel Adobe Acrobat / PDF-XChangeExperience with social media management systems (e.g. Sprinklr Hootsuite)What we look for
Passion to tell stories that inspire action and build engagementExcellent interpersonal and written communication skillsAbility to understand and articulate complex business ideas in an engaging audience-friendly styleHands-on experience creating content for ads brochures magazines flyers websites videos blogs and social mediaGrowth mindset who loves to collaborate ideate and deliver breakthrough workAn intuitive understanding of behavioral and digital trendsExperience working with global clientsCreative problem-solving mindset with a flexible can-do attitudeStrong organizational and project management skillsWhat we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
Continuous learning : Youll develop the mindset and skills to navigate whatever comes next.Success as defined by you : Well provide the tools and flexibility so you can make a meaningful impact your way.Transformative leadership : Well give you the insights coaching and confidence to be the leader the world needs.Diverse and inclusive culture : Youll be embraced for who you are and empowered to use your voice to help others find theirs.EY Building a better working world
EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.
Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.
Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.
Required Experience :
Director
Key Skills
Income Tax,General Maintenance,Content Writing,Flash,Application Programming
Employment Type : Full Time
Experience : years
Vacancy : 1