Junior Email Content Writer
ConfidentialIndia, Cochin / Kochi / Ernakulam7 days ago
Job descriptionStrong command of concise, skimmable copy; zero tolerance for fluff or typos. Comfortable using personalization tokens / variables and testing frameworks. Data-literate : you understand open rate vs. CTR vs. CVR vs. RPR and what to do next. Fast, coachable, and okay with multiple revisions. 10–20% lift in open / CTR on key flows within 60–90 days. Regular test cadence : minimum 2 meaningful tests / week with documented learnings. Output : 10–15 emails / week (including variations) without quality drop.
Junior Email Content Writer
Employment : Full-time (0–1 years)
The Role
Write short, conversion-focused emails that drive opens, clicks, and revenue, then improve them with testing and data.
What You'll Do
- Draft high-performing copy for lifecycle flows : welcome, onboarding, abandoned cart / browse, post-purchase, cross-sell, win back, re-engagement, and promos.
- Write subject lines, preheaders, CTA variants when needed.
- Follow brand voice guidelines; adapt tone across multiple brands if required.
- Set up simple A / B tests (subject lines, hooks, offers, CTA placement) and log results.
- User performance data to iterate, no 'set and forget.'
- Keep a ruthless content calendar and hit deadlines.
- Maintain basic compliance (CAN-SPAM / GDPR) and accessibility (readability, alt text).
Must-Haves
What Success Looks Like (KPIs)
Skills Required
Personalization tokens
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Content Writer • India, Cochin / Kochi / Ernakulam