About the Role
We are looking for an Outbound Operations expert to own the execution engine behind our client outreach programs.
This role is focused on building and managing email infrastructure, sequencing, deliverability and campaign ops using tools like Smartlead, Instantly, Lemlist, while working closely with the GTM and client teams to drive meetings and SQLs.
You should be strong in ops, structured thinking, and comfortable working in a fast-paced B2B demand gen setup.
Key Responsibilities
Outbound Infrastructure & Deliverability
- Set up and manage outbound tools : Smartlead / Instantly / Lemlist
- Plan and execute domain & inbox warm-up strategy
- Email ID rotation, volume ramp-up & reputation monitoring
- DNS setup – SPF, DKIM, DMARC alignment
Campaign Execution
Build email sequences & multi-touch cadencesPersonalization via Spintax, variables, icebreakersA / B testing of subject lines, CTAs, follow-upsList upload, segmentation & hygieneData & Targeting
ICP-based list managementEnrichment via Apollo / Lusha / Clay (good to have)Bounce handling, opt-outs, suppression listsReporting & Coordination
Track open / reply / meeting ratesWork with client / AM team on messaging improvementsDaily campaign monitoring & troubleshootingMust-Have Skills
Hands-on with Smartlead / Instantly / LemlistStrong understanding of :a. Domain warmup
b. Inbox rotation
c. Deliverability
d. Bounce management
Basic copy sense for outboundGood communication skillsAbility to work client-facingGood to Have
outreach exposureHubSpot / CRM understandingB2B SaaS backgroundUS market experienceExperience : 1-2 yrs
Role : Onsite Work
Location : Gurgaon