Senior Account Strategist

FleishmanHillard part of the OmniCom Media Group

Location : Mumbai

Sector : BFSI, Finance, Banking, Insurance, Capital, Ventures

Experience : 2.5 - 4 years

Designation : Consultant - Senior Account Executive

Key Qualifications

Knowledge & expertise

▪ Demonstrates core practice-area expertise including a working knowledge of relevant OPRG products, as well as an understanding of how to work with wider integrated services

▪ Has a thorough understanding of the client’s business, commercial context, communications issues and brand positioning

• ▪ Has well developed written and verbal communication skills;

is confident briefing peers and seniors and developing materials for review. Written materials include : story pitches, releases, bylines, social media content across channels

▪ Demonstrates sound analytical skills. Draws on experience to develop solutions and solve day-to-day problems for clients

proactive makes and nutures new contacts, shares contacts with team

▪ Has a good grasp of all the integrated communications channels and their relevant application to client’s programmes

▪ Able to manage events including preparation of timelines, finding a venue and managing resources

▪ Able to guide juniors on content creation and community management

▪ Ability to collaborate with digital team and provide briefs for paid media amplification

Client services

▪ Plays an active role in the development of programmes that address client’s objectives and priorities – demonstrates excellent project planning skills

▪ Understands and can articulate the implications of external developments on a client’s environment, and the implications for our work for the client – includes a clear understanding of client’s business and competitors

▪ Is proficient at campaign / programme implementation including oversight of the wider team’s activities. Begins to manage discrete projects and analyze the results within the client’s overall programme (versus managing client)

▪ Drafts / produces high quality content for clients, with limited supervision

▪ Begins to develop creative plans and planning documents for client review with supervision

learns from experience

interacts confidently with clients and is responsive to client requests

▪ Begins to be seen as a trusted point of contact for client

flags problems and offers early solutions

Strategy & creativity

▪ Actively participates in planning meetings and brainstorms, contributes well developed ideas that support objectives, based on strong understanding of research and data

▪ Demonstrates an ability to pitch stories and find creative angles.

sets high standards personally, and for the team

▪ Thinks about role and objectives in the context of the wider brief, relates work to the ‘bigger picture’ and seeks to adjust course when the overall aims are not being met

▪ Thinks proactively about client’s challenges, is solutions oriented, applies lateral thinking and makes recommendations

Business development

▪ Contributes actively to new business responses and understands internal resources available

▪ Participates and takes a clear role in new business pitch meetings, continues to solidify presentation skills

▪ Flags organic business growth opportunities with existing and potential clients and suggests follow-up actions

▪ Maintains a relevant professional online profile & participates on relevant social channels as appropriate

▪ Actively participates in networking opportunities, gathers market intelligence and flags resultant new business opportunities - Starts to develop contacts and build network

drives or supports the execution.

Operations & administration

knows how this impacts the management of accounts

juggles priorities, takes initiative and effective in meeting deadlines

▪ Communicates effectively across the team (up and down), ensures that client needs are covered and managed, understands when to escalate an issue

▪ Manages administration effectively, including worksheets, activity reviews, and budget tracking and participates directly in managing client expectations, full compliance with PeopleSoft time reporting requirements

People & culture

▪ Takes a coaching role for more junior staff, sets high standards, delegates clearly and gives feedback

▪ Motivates junior colleagues, sets a positive example in terms of team spirit and proactivity

▪ Works collaboratively with colleagues from international OPRG and individual brand offices. Follows developments of relevant sectors and practices

▪ Assigns appropriate work and maintains deadlines

▪ Actively drives to attain best quality and shares best practice with colleagues

looks for opportunitiesto be involved in cross-office initiatives (marketing / culture / best practice)

▪ Begins to build foundations of managerial skills by coaching and providing constructive feedback and direction to interns / grad trainees

Interested candidates kindly share your updated resume to mansi.mehta@omc.com