Social Media Marketing Specialist

Job Title : Social Media Marketing Specialist

Experience Required : Minimum 2+ Years

Location : Lucknow, Onsite

Employment Type : Full-time

Job Overview :

We are looking for a highly skilled Meta Ads Expert with hands-on experience in managing paid campaigns across Facebook, Instagram, and Meta platforms.

Key Responsibility Areas :

Strategize, create, and manage paid advertising campaigns on Meta platforms (Facebook Ads Manager, Instagram).

Develop media plans based on client / business goals such as lead generation, conversions, sales, and brand visibility.

Set up campaigns including audience targeting, budgeting, ad placements, and A / B testing.

Optimize campaigns for maximum ROI, ROAS and Conversion Rate.

Analyze campaign performance using Meta Ads Manager, Google Analytics, and other reporting tools.

Work with Photoshop / Illustrator / Canva / Figma or similar tools for designing ad visuals.

Collaborate with the creative / content team to ensure ads are visually attractive and aligned with campaign goals.

Develop visually appealing thumbnails, banners, and animated ad formats.

Use creative best practices for CTR improvement and audience engagement.

Skills Required :

Minimum 2+ years of experience in managing Meta (Facebook & Instagram) paid ad campaigns.

Strong knowledge of Ads Manager, Business Manager, Pixel Setup, Events, and API integration.

Proven experience in achieving campaign objectives like ROI, ROAS, Leads, or Sales.

Strong analytical skills with expertise in data interpretation and performance optimization.