Talent.com
Performance Marketing Manager (D2C Brands)

Performance Marketing Manager (D2C Brands)

Marcamor Consultingvapi, India
3 hours ago
Job description

Performance Marketing Manager (D2C Brands)

Experience : 5+ Years

Location : Hyderabad , India

Salary : Based on the Experience

Industry : D2C / E-commerce

About the Role

We are seeking a data-driven  Performance Marketing Manager  with extensive experience in scaling  direct-to-consumer (D2C) brands . The ideal candidate has successfully managed monthly campaign budgets of ₹10 lakhs+ , delivered strong ROAS, and understands the full funnel of digital customer acquisition.

Key Responsibilities Performance Marketing & Campaign Management

  • Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels .
  • Manage and scale monthly budgets of ₹10 lakhs and above, with a focus on profitable growth.
  • Build full-funnel acquisition strategies for D2C websites (Awareness → Consideration → Retargeting → Retention).
  • Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

D2C Growth Strategy

  • Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.
  • Implement A / B testing for creatives, audiences, bidding strategies, and funnels.
  • Optimize product pages for better CVR using insights from heatmaps and analytics.
  • Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

    • Analytics & Reporting

  • Monitor performance using GA4, Shopify Analytics, Excel / Sheets, Looker Studio , and other analytics tools.
  • Generate clear performance dashboards and present insights to management.
  • Track user journeys, attribution, and multi-touchpoint conversions.

    • Retention & CRM

  • Coordinate with the CRM team for email, SMS, WhatsApp workflows to improve repeat purchase rate.
  • Leverage remarketing and upsell strategies using first-party data.

    • Requirements

  • 5+ years of experience in Performance Marketing, specifically for D2C / e-commerce brands .
  • Proven track record of managing minimum ₹10 lakhs+ monthly ad spend .
  • Strong knowledge of Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking .
  • Expertise in campaign scaling , performance optimization , and conversion-focused strategies .
  • Analytical mindset with proficiency in Excel / Sheets , dashboards, and performance reporting.
  • Experience working with creatives—understanding of what works for D2C audiences.
  • Strong communication and cross-functional collaboration skills.

    • Good to Have

  • Experience with influencer-led performance campaigns .
  • Knowledge of affiliate marketing and marketplace ads (Amazon, Flipkart).
  • Hands-on experience with CRO tools like Hotjar, VWO, Optimizely .
  • Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

    • What We Offer

  • Opportunity to scale fast-growing D2C brands.
  • Ownership of digital growth with a high degree of autonomy.
  • A creative and data-driven work environment.
  • Competitive compensation and performance-based incentives.
    • Create a job alert for this search

    Performance Marketing Manager • vapi, India

    Related jobs
    • Promoted
    • New!
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy Quizzinevapi, gujarat, in
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Manager, Growth Marketing - Web Acquisition

    Manager, Growth Marketing - Web Acquisition

    Mavlersvapi, gujarat, in
    Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).Little Passports is seeking a strategic, analytical, and performance-driven.In ...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Texonica Dynamicsvapi, gujarat, in
    Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना. Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show moreLast updated: 1 hour ago
    • Promoted
    Performance Growth Marketer

    Performance Growth Marketer

    Infinite Labs Digitalvapi, gujarat, in
    Infinite Labs is a forward-thinking agency specializing in AI-powered marketing, working with brands in supplements, healthcare, real estate, and professional services to achieve measurable growth....Show moreLast updated: 1 day ago
    • Promoted
    Performance Management Specialist

    Performance Management Specialist

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company)vapi, gujarat, in
    Hiring : Performance Marketing Manager | Top Consumer Durables Company | Gurgaon.We are looking for a Performance Marketing Manager for a leading consumer durables brand in Gurgaon.The ideal candida...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Growth Marketing Manager

    Growth Marketing Manager

    JustCopy Incvapi, gujarat, in
    AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show moreLast updated: 13 hours ago
    • Promoted
    Manager - Performance Marketing

    Manager - Performance Marketing

    Emeritusvapi, gujarat, in
    Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show moreLast updated: 30+ days ago
    • Promoted
    Performance marketing manager

    Performance marketing manager

    Expert Lawvapi, gujarat, in
    Expert Law offers personalized legal services in Personal Injury and Immigration Law across the nation.With a client-focused approach, we ensure a seamless handling of cases from the initial consul...Show moreLast updated: 7 days ago
    • Promoted
    • New!
    Growth Marketing Manager

    Growth Marketing Manager

    G.S.Financial corporationvapi, gujarat, in
    This role is for someone who loves.Identify and onboard creators across performance, lifestyle & entertainment categories. Ensure strong pre-launch seeding so every competition goes live with high-q...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Digital Marketing Manager - Performance Marketing

    Digital Marketing Manager - Performance Marketing

    LevelupforWomenvapi, gujarat, in
    LevelupForWomen is a dedicated team of professionals specializing in clinical nutrition, lifestyle nutrition, and exercise. We focus exclusively on women’s health and have supported over 300 women i...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Digital Marketing Manager - Demand

    Digital Marketing Manager - Demand

    Uplersvapi, gujarat, in
    We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.Planni...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Senior Brand Manager

    Senior Brand Manager

    Bulwark Healthvapi, gujarat, in
    Bulwark Health is an AI-driven healthcare technology company transforming revenue cycle management and value-based care.As we expand our team, we are looking to re-innovate our digital brand identi...Show moreLast updated: 1 hour ago
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    WPP Media Worldwidevapi, gujarat, in
    Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Digital Marketing Manager

    Digital Marketing Manager

    EaseMyTrip.comvapi, gujarat, in
    The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing.This i...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    NovaReach Adsvapi, gujarat, in
    Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue. You’ll work cross-functionally to align paid media, SEO, and content strat...Show moreLast updated: 13 hours ago
    • Promoted
    • New!
    Performance Marketing Director

    Performance Marketing Director

    Canonical Companyvapi, gujarat, in
    Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show moreLast updated: 13 hours ago
    • Promoted
    Performance Marketer

    Performance Marketer

    Doveriyevapi, gujarat, in
    Help set up and run marketing campaigns.Coordinate with designers, influencers, and writers to get campaign materials ready on time. Track spending and stay within the set budget.Use tools like Goog...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Manager, Growth Marketing - Mobile Acquisition

    Manager, Growth Marketing - Mobile Acquisition

    Mavlersvapi, gujarat, in
    Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).We are seeking a data-driven, and performance-oriented.HOMER (learn to read) an...Show moreLast updated: 13 hours ago