Search Engine Optimization Specialist

Role Description

This is a full-time, on-site role based in Mumbai for a Search Engine Optimization Specialist. The role involves conducting keyword research, performing SEO audits, optimizing web pages, and building quality backlinks. The specialist will also analyze web traffic and user behavior using analytics tools to improve overall website performance and search rankings. Collaboration with cross-functional teams to ensure SEO best practices are applied and regular reporting on SEO performance will be key responsibilities.

Qualifications

Proficiency in Keyword Research and On-Page SEO techniques

Experience in performing detailed SEO Audits and implementing improvements

Strong skills in Link Building and understanding backlink strategies

Knowledge of Web Analytics tools such as Google Analytics to track performance

Strong analytical skills and ability to interpret and present data insights

Excellent organizational skills with attention to detail

Prior experience with SEO in competitive industries is a plus

Bachelor's degree in Marketing, Communications, or a related field