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CPL-Affiliate Manager

CPL-Affiliate Manager

Skylight Mediakart Solutions LLPLucknow, IN
2 days ago
Job description

Job Responsibilities :

  • Affiliate Onboarding & Relationship Management
  • Identify, evaluate, and onboard high-quality affiliate partners aligned with CPL campaign objectives.
  • Maintain strong, ongoing communication with affiliates to ensure performance, compliance, and engagement.
  • Conduct regular performance reviews and share feedback to optimize partnerships.

2. Campaign Planning & Execution

  • Plan, launch, and manage CPL campaigns across multiple affiliate networks and publishers.
  • Ensure correct implementation of tracking (S2S, Postback, UTM, etc.) and creative assets.
  • Monitor live campaigns to ensure leads are genuine, validated, and delivered as per client KPIs.
  • Coordinate with internal ad ops, client servicing, and finance teams for smooth execution.

    • 3. Lead Quality & Validation

  • Analyze lead quality metrics (valid vs invalid, conversion %, rejection reasons).
  • Coordinate with clients or MMPs for feedback loops and apply corrective actions immediately.
  • Implement filters and compliance checks to minimize fraud and incentivized traffic issues.

    • 4. Performance Optimization

  • Optimize affiliate mix to achieve best possible CPL and quality ratios.
  • Use data insights to scale high-performing publishers and pause underperformers.
  • Track daily delivery vs targets and ensure pacing aligns with campaign goals.

    • 5. Revenue & Margin Management

  • Achieve monthly lead and revenue targets as per the defined business goals.
  • Maintain profitability by controlling payouts vs client billing (margin % target).
  • Identify new revenue opportunities through cross-sell and upsell of campaigns.

    • 6. Reporting & Analytics

  • Share daily / weekly campaign performance reports with internal and client teams.
  • Maintain trackers for lead validation, traffic source, and ROI monitoring.
  • Use tools like CM360, Trackier, Affise, or HasOffers for transparent reporting.

    • 7. Compliance & Policy Adherence

  • Ensure affiliates follow all campaign guidelines, creatives, and targeting instructions.
  • Prevent any kind of brand bidding, bot traffic, or policy violations.
  • Handle discrepancies and disputes related to lead quality or billing efficiently.

    • 8. Innovation & Market Research

  • Stay updated on latest CPL trends, affiliate tools, and vertical opportunities (finance, edu, health, etc.).
  • Experiment with new publishers, media sources, and traffic models to enhance overall delivery.

    • Location : Noida Sector 62

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