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Head of Industrial Sales & Strategic Partnerships

Head of Industrial Sales & Strategic Partnerships

Sheenlac Paints LimitedChennai, Republic Of India, IN
20 hours ago
Job description

Head - Industrial Sales

  • Location : Chennai, Tamil Nadu, India (with travel across key industrial regions)
  • Employment Type : Full-time
  • Experience Level : Senior Leadership (10+ years)

About Sheenlac Paints

  • Established in 1962, one of India's leading paint and finishes companies, ranking among the top 5 in the industry
  • Evolved from manufacturing thinners and wood polishes into a powerhouse offering innovative decorative, automotive, wood, and general industrial coatings
  • Strategic joint ventures with global leaders like Noroo Coating (Korea) and AkzoNobel (Italy), delivering over 20,000 automotive colors and cutting-edge protective solutions
  • Committed to innovation, quality, and customer excellence—seeking a visionary leader to propel industrial sales to new heights
  • Role Summary

  • Spearhead the industrial coatings division, driving revenue growth, expanding market share, and building strategic partnerships in sectors like manufacturing, automotive, and infrastructure
  • Report to the NSM;
  • lead a high-performing team, craft go-to-market strategies, and ensure dominance in the competitive landscape

  • Pivotal role for a results-oriented leader passionate about the paints and coatings industry, with P&L accountability and focus on sustainable, high-margin growth
  • Key Responsibilities

  • Develop and execute comprehensive sales strategies for industrial coatings to achieve annual revenue targets (e.G., 20-30% YoY growth), including forecasting, budgeting, and performance tracking
  • Lead and mentor a team of regional sales managers and executives, fostering a high-motivation culture through training, coaching, and performance evaluations
  • Identify and secure new business opportunities with key industrial clients (e.G., OEMs, engineering firms), conducting market analysis to penetrate untapped segments
  • Build and nurture long-term relationships with distributors, dealers, and end-users, ensuring exceptional customer satisfaction and timely resolution of queries or complaints
  • Collaborate with R&D, marketing, and technical teams to align product innovations with market needs, promoting Sheenlac's sustainable and high-performance coatings
  • Monitor competitor activities (e.G., Asian Paints, Berger, Kansai Nerolac) and industry trends, adapting strategies to maintain a competitive edge in pricing, product positioning, and service delivery
  • Oversee logistics and supply chain coordination to ensure seamless product availability, minimizing downtime and optimizing inventory for industrial clients
  • Drive promotional initiatives, such as industry trade shows, client demos, and B2B events, to enhance brand visibility and generate leads
  • Analyze sales data and KPIs using tools like CRM systems to refine tactics, report on pipeline health, and contribute to annual business planning
  • Ensure compliance with industry regulations and sustainability standards, positioning Sheenlac as a trusted partner in eco-friendly industrial solutions
  • Qualifications & Requirements

  • MBA or equivalent in Sales / Marketing / Business Management from a reputed institution
  • 10+ years of progressive experience in B2B industrial sales, with at least 5 years in a leadership role within the paints / coatings / chemicals industry (experience with competitors like Asian Paints or Berger preferred)
  • Proven track record of achieving / exceeding sales targets in industrial segments, with P&L management exposure
  • Strong understanding of industrial coatings applications, market dynamics, and supply chain in manufacturing-heavy regions
  • Excellent leadership, negotiation, and stakeholder management skills;
  • ability to travel 40-50% across India

    Preferred Skills

  • Proficiency in CRM tools (e.G., Salesforce) and data analytics for sales forecasting
  • Strategic thinker with a customer-centric approach and passion for innovation in sustainable coatings
  • Exceptional communication and presentation skills for C-suite interactions
  • What We Offer

  • Competitive compensation package with performance-based incentives
  • Comprehensive benefits : Health insurance, paid leave, and professional development opportunities
  • The chance to lead transformative growth in a legacy brand committed to innovation and excellence
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    Head Of Sales • Chennai, Republic Of India, IN

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