Copywriter

Knowing the Organization

Have complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level.

Copy & Content Strategy

Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.

Identifying, documenting, and articulating the right content strategy for each brand based on critical factors

Target audience and perceptions.

Nature of Business : B2C, B2B, B2Ch, D2C.

Brand Value Proposition

Unique selling proposition

Brand Positioning

Brand Values,Tone & Personality.

Nature of the asset, marketing collateral, or channel the content is going to be used for.

Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands

Pitches, Awards & Presentations Development

Development of presentations for new strategies, upsell / cross sell objectives for pitches or existing clients.

Development of presentations for research & analysis done for particular project or project objectives.

Research & setting up opportunities for Awards.

Reporting & Management

Daily, weekly and monthly reporting to Copy Head / Hods on multiple factors such as, but not limited to

Review as per role task document

Current & Upcoming deliverables & deadlines

Completed deliverables

Challenges, Missed Deadlines & Client feedback / complaints

Understand, & protect the agency's brand values at every level.

Continuous Learning and Improvement

Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches

Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities

Skills

Exceptional writing skills with a focus on creativity, clarity, and brevity

Ability to deeply understand brand identity and values to effectively communicate brand messages

Skill in adapting writing style to suit different mediums and form factors, including print and digital media

Creativity in storytelling and narrative development while maintaining a rational approach

Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively

Research skills to gather insights and data to inform copywriting strategies

Time management for meeting tight deadlines and managing multiple projects simultaneously

Knowledge

Advanced knowledge of english grammar, & sentence structure formats.

Knowledge of copywriting formulas such as, but not limited to-

PAS

AIDA

BAB / FAB

Understanding of brand strategy, positioning & personality principles such as, but not limited to-

Porter's generic competitive strategy

Aakar's Model

Carl Jung's Archetypes

Knowledge of branding and marketing concepts and techniques

Familiarity with different forms of media and their unique content requirements

Awareness of industry trends in copywriting and content marketing

Understanding of analytics tools for tracking and measuring content performance

Knowledge of SEO principles and keyword optimization for web copy

Qualifications : Bachelor's / Master's Degree

Experience : 2-4 Years

Interested candidates are welcome to share CV on hr@litmusbranding.com / careers@litmusbranding.com