Primary Market Research - Consultant

LCCI Market Research u2013 Consultant u2013 PMR u00A0

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Path / Level : u202F u00A0

P 2 u00A0

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Note : u202F Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities.u202F Employees hired on banded positions (ex : P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting. u202FFor example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role. u00A0

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Eli Lilly has a broad portfolio of in-market and near launch brands across the globe . Brand and marketing teams rely on strong market research support to understand brand performance, identify new opportunities, create marketing & business plans, and recommend tactical adjustments, if necessary.u202F u00A0

This role is responsible for managing the engagement and execution of market research projects and managing a consistent, timely market research process.u202F The job requirement includes the individual to have relevant knowledge of primary market research and understanding of key business drivers to improve processes. The role includes defining problem statement & research approach, finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings. The role demands the individual to execute as well as distill insights in concise and effective manner. The role requires a close partnership and engagement with market researchers based in US to understand their ongoing business needs , as well as external agencies that manage panels and collect data on our behalf in US and Global countries . u00A0

Key Responsibilities : u202F u00A0

Project Execution : as a brand engagement leader, responsible for u00A0

Developing and coaching team members to develop an approach for projects u00A0

Proactively identify potential risks and probable solution to overcome the same u00A0

Detailed quality check to ensure all standard quality check measures are met u00A0

Story boarding and insight generation with effective visual, written, and verbal delivery to business partners u00A0

Leading multiple projects and deliver on quality execution & on-time delivery of the quantitative market research projects u00A0

Collaborating with brand & MR team stakeholders in approach development, and to present final outputs to team & provide recommendations u00A0

Proposing & implementing analytical methodologies & techniques that delivers on strong story and insights generation with effective visual, written, and verbal delivery to business partners u00A0

Project Management u00A0

Enables decisions impacting basic operational, process, project, or service activities u00A0

Establishes key relationships with business partners develops solutions to meet needs. Can drive conversations with business partners and advisors leading to increased capability and project penetration u00A0

Leads larger and longer projects with higher visibility & impact facilitates multiple team / business partners able to develop project plans u00A0

Partner with Lilly Project Managers and Privacy team to ensure all necessary compliance and finance guidelines are met during project set-up & execution u00A0

Educates self and others on complex analytical methodologies & approaches / data centric market research solutions and gains supports for ideas communicates effectively with a purpose able to influence the project team & stakeholders to seamlessly execute the project u00A0

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Education Requirements : u202F Graduation / MBA / Post Graduation from a Tier-I institution u00A0

Experience in working on Synthesis / Knowledge management / Secondary projects are advantageous . u00A0

Experience related requirements u00A0

6 to 9 years of experience in quantitative discipline and advanced statistics within consulting organization, brand teams in pharma companies or healthcare consulting companies with demonstrated ability to efficiently execute in an ambiguous environment . u00A0

Technical Skills u00A0

Strong experience within quantitative market research with sound data acumen & skills u202F u00A0

Statistical and advanced analytical background and their application in Quantitative Market Research u00A0

Should have relevant knowledge & working experience on statistical and complex analytic approaches like Conjoint, Customer Segmentation (Decision Tree, K-Cluster, Rain Forest, etc.), Bayesian Networks, Regression & Correlation, Pricing, Factor analysis, etc. u00A0

Requires commercial and pharma experience (would be value addition if available). Provides strategic insights to Lilly Advisors, Brand Teams to shape / develop program / brand strategy. Brings deep understanding of data synthesis and awareness on data innovations within quantitative market research in an external environment u00A0

Knowledge of statistical packages and tools (SPSS, Q, or similar) and Commercial databases like MIDAS, LAAD, APLD, etc. is a plus u00A0

Experience working on tools like R, Python and hands-on with data visualization & reporting tools like Tableau and Power BI is a bonus u00A0

Integrates research, intelligence, and alternate datasets to generate insights that facilitates decision making u00A0

Should have demonstrated traits of customer excellence and capability expansion leading to business continuity u00A0

Innovation mindset and strong drive for change and bring best practices from external environment that delivers on strong value and impact u00A0

Soft Skills u00A0

Strong work ethic, personal motivation, and team player who is dynamic and result oriented u00A0

Proven teamwork and collaboration skills. Ability to manage multiple partners / projects u00A0

Attention to detail and ability to solve business problems through analytical reasoning u00A0

Good interpersonal and communication skillsu202F u00A0

Self-Driven and has ability to effectively present and defend analyses u00A0

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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Skills Required

Tableau, Power Bi, Quantitative, Python, Correlation, Spss, Decision Tree, Bayesian Networks, Customer Segmentation, Regression