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Institutional Marketing Specialist

Institutional Marketing Specialist

C.A.Patel Textiles pvt ltdAhmedabad, Republic Of India, IN
16 days ago
Job description

Company Description

C.A.PAtel Textile PVT LTD

  • identify and develop relationships with institutional clients, such as schools, colleges, hospitals, or large organizations.
  • Initiate and follow up on new business opportunities, and lead business meetings to close sales.
  • Develop marketing strategies and campaigns tailored to institutional buyers.
  • Coordinate with internal teams (sales, product, operations) to deliver solutions for institutional clients.
  • Conduct market research and analyze industry trends relevant to institutional supply.
  • Maintain accurate records of marketing activities, client interactions, and sales performance.

Essential Skills and Qualities

  • Strong communication and relationship-building skills to interact with institutional decision-makers.
  • Experience in B2B or institutional sales or marketing is highly valued.
  • Ability to work independently, show initiative, and manage multiple projects at once.
  • Analytical mindset to study markets, customer needs, and campaign effectiveness.
  • Steps to Hire

  • Define your specific goals for institutional supply marketing and the scope of the role.
  • Set a realistic budget according to market rates and required experience.
  • Create a concise job description listing key responsibilities, required experience, and desired skills.
  • Screen candidates for relevant institutional experience and a track record in similar environments.
  • Assess both hard skills (market research, digital marketing, campaign management) and soft skills (presentation, negotiation, team collaboration).
  • Conduct interviews to evaluate communication skills and cultural fit with your team.
  • Importance of Contacts

  • Having a broad and active network within the relevant institutional sectors is considered a key asset for this type of role.
  • Real contacts—personal or business relationships—not just social media connections, significantly increase success rates in B2B and institutional sales.
  • Contacts help the marketer access decision-makers, gather insider information, and get leads for proposals, contracts, or bids;
  • ultimately, deals are made between real people.

  • Well-networked candidates can quickly bypass barriers, gain credibility, and establish trust when entering new institutions.
  • Networking and relationship-building should be emphasized when evaluating candidates, as it is often more crucial than technical product knowledge in institutional marketing.
  • This approach ensures you attract and select candidates who can drive institutional marketing success for your organization.

    Thanking You

    Swapnil Patel

    9879120111

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    Marketing Specialist • Ahmedabad, Republic Of India, IN

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