Head of Consumer UnderstandingALLEN • Bengaluru, Republic Of India, IN
Head of Consumer Understanding
ALLEN • Bengaluru, Republic Of India, IN
30+ days ago
Job descriptionExecute with Ownership : Moderate FGDs / IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality. Turn Data into Action : Analyze results, synthesize insights, and provide clear, actionable recommendations. Collaborate & Influence : Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking. Liaise with agency partners / vendors : Ensure high-quality and timely outputs from external partners Experience : 6–10 years in consumer insights / market research (agency + client side mix) preferred but not mandatory Expertise : Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling Mindset : Entrepreneurial, proactive, high ownership, bias for action, problem solver Business Acumen : Ability to link insights to growth strategies and influence stakeholders Languages : Fluent in English & Hindi Mobility : Willing to travel for research and market immersions
Job Responsibilities :
- Manage Quant + Qual Research : Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
- Drive Growth Insights : Market sizing, opportunity identification, competitive landscaping, and
market / category entry studies.
What we are looking for :
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Head Of • Bengaluru, Republic Of India, IN
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