Performance Marketing Manager

Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you an organizational whiz with a passion for performance marketing? If so, then this performance marketing specialist role at our dynamic agency might be perfect for you!

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 150+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

The Role

We are seeking a highly analytical, strategic, and results-driven Performance Marketing Manager to lead our paid media efforts. This role is for a true expert with a deep, hands-on understanding of Google Ads and LinkedIn Ads, specifically within the B2B technology sector.

You will be responsible for the entire lifecycle of our paid campaigns—from strategic planning and budget allocation to execution, in-depth analysis, and optimization. You will leverage your expertise in HubSpot to ensure flawless lead attribution and conversion tracking, providing a clear view of the entire marketing funnel from click to closed-won. The ideal candidate is a strategic thinker who isn't afraid to get their hands dirty, meticulously managing high-budget programs to drive pipeline and revenue.

Key Responsibilities

Campaign Strategy & Execution :

• Develop, execute, and continuously optimize high-budget, complex paid advertising campaigns across Google Ads (Search, Display, Performance Max, YouTube) and LinkedIn Ads (Sponsored Content, InMail, Conversation Ads).
• Design and implement full-funnel strategies tailored for B2B technology brands, focusing on generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies and identify new opportunities.

Conversion Tracking & Lead Attribution :

Analysis, Reporting & Optimization :

Collaboration :

Required :

Added Advantage (Preferred) :

Benefits