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Content Strategy Lead - Direct to Consumer

Content Strategy Lead - Direct to Consumer

FraganoteDelhi, Republic Of India, IN
15 days ago
Job description

Location - Kirti Nagar (West Delhi)

Work setup - On - site ( All Saturdays are WFH + Half days )

Key Responsibilities

  • Assist in developing and executing content strategies aligned with brand goals and marketing campaigns.
  • Write engaging copy for social media, email campaigns, product descriptions, and website content.
  • Collaborate with design, marketing, and product teams to create cohesive brand messaging.
  • Research trends, competitors, and audience insights to inform content ideas and tone of voice.
  • Support content calendar management and ensure timely delivery of assets.
  • Edit and proofread content to maintain brand voice, clarity, and consistency.

Requirements

  • Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
  • 1–3 years of experience in content creation, copywriting, or digital marketing.
  • Strong writing, editing, and storytelling skills.
  • Understanding of social media platforms and digital marketing trends.
  • Creative thinker with attention to detail and ability to multitask.
  • Passion for lifestyle, beauty, or fragrance industries is a plus!
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    Content Strategy Lead • Delhi, Republic Of India, IN

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