K12 Techno Services - Head - SEO

Job Title: Head - SEO

MANDATORY: Knowledge of AI-driven SEO tools such as DataForSEO and strong expertise in Programmatic SEO is absolutely essential. Apply only if you have hands-on experience in these areas.

Location: Marketing

Experience: 8+ Years in SEO & Organic Growth (with team leadership experience)

About the Company:

As India's leading network of 110+ K-12 schools, we help students thrive through world-class academics, innovation, arts, and sports. As we continue to scale our digital footprint and admissions growth, we are looking for a strategic and visionary Head - SEO to lead enterprise level organic growth across all campuses and digital properties.

Role Summary:

- The Head - SEO will define and lead the overall organic growth strategy for the organization. This role goes beyond execution. It requires strategic leadership, cross-functional alignment, innovation, and performance ownership.

- You will be responsible for building a high-performing SEO team, driving sustainable traffic and lead growth, strengthening brand authority, and delivering measurable ROI from organic channels.

- You will work closely with Content, Tech, Performance Marketing, Brand, Admissions, and Leadership teams to position the organization as the top-ranking and most trusted K-12 brand in search.

Key Responsibilities:

1. Enterprise SEO Strategy & Vision:

- Define the long-term SEO vision aligned with business growth, admissions targets, and brand positioning.

- Develop annual and quarterly SEO roadmaps across technical, content, local, and authority-building initiatives.

- Identify new growth opportunities including AI search visibility, voice search, and emerging SERP features.

- Own SEO forecasting, budgeting, and ROI planning.

2. Team Leadership & Capability Building:

- Build, mentor, and scale an in-house SEO team (technical SEO, content SEO, outreach).

- Establish SOPs, governance frameworks, and performance benchmarks.

- Drive a culture of experimentation, learning, and innovation within the team.

- Manage external agencies and vendor partnerships where applicable.

3. Technical SEO Governance:

- Oversee enterprise-level site architecture, indexation strategy, structured data implementation, and Core Web Vitals optimization.

- Ensure scalability across 110+ location pages and program-specific landing pages.

- Collaborate with Product & Engineering to prioritize SEO within development sprints.

- Lead website migrations, domain strategy, and risk mitigation planning.

4. Content & Search Experience Leadership:

- Define keyword universe and content clusters aligned with parent/student search intent.

- Guide editorial strategy using data-backed insights.

- Ensure strong internal linking architecture and conversion optimization.

- Leverage SEO insights to influence broader brand messaging and campaign strategy.

5. Authority & Reputation Management:

- Develop large-scale white-hat digital PR and backlink acquisition strategies.

- Oversee brand reputation management and review strategy across 110+ campuses.

- Strengthen E-E-A-T signals across all digital assets.

6. Multi-Location & Local SEO Strategy:

- Architect scalable local SEO frameworks for all campuses.

- Standardize Google Business Profile optimization and review management processes.

- Drive hyperlocal rankings for competitive education-related queries.

7. Analytics, Insights & Growth Optimization:

- Define SEO KPIs tied directly to revenue and admissions.

- Build executive dashboards using GA4, GSC, and Looker Studio.

- Present monthly and quarterly performance insights to senior leadership.

- Lead CRO and SEO experimentation to continuously improve rankings, CTR, and lead conversions.

Required Skills & Qualifications:

- 8+ years of progressive SEO experience, including at least 3+ years in a leadership role.

- Proven track record of scaling organic traffic and revenue for multi-location or enterprise websites.

- Strong understanding of technical SEO at scale (large site architecture, schema, migrations).

- Hands-on experience with AI-driven SEO tools (e.g., DataForSEO) and execution of large-scale Programmatic SEO initiatives.

- Expertise in GA4, Google Search Console, Looker Studio, SEMrush/Ahrefs, Screaming Frog, Tag Manager.

- Strong stakeholder management and cross-functional leadership skills.

- Experience managing large websites with 100+ location pages preferred.

- Strategic thinker with strong analytical and decision-making abilities.

Preferred Qualifications:

- Experience in EdTech, Education, or multi-location consumer brands.

- Exposure to international SEO strategies.

- Experience working with CMS platforms and development teams.

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