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Head of Global Marketing & Demand Generation

SCIENTEbangalore, karnataka, in

3 days ago

Job description

SCIENTE is a Singapore HQ, multi-award winning, ISO9001 / DPTM certified, a purpose-driven and a trusted business technology partner in intelligent transformations and technology talent management.

We are seeking a Head of Global Marketing & Demand Generation to establish and lead our marketing function in India, supporting our global business expansion. This role combines strategic leadership with hands-on execution , covering research, lead generation, digital marketing, brand governance, and partner co-marketing. The leader will play a pivotal role in positioning Sciente globally, enabling business development teams onsite, and building scalable marketing processes.

What are you expected to do?

Strategic Leadership

Define and execute Sciente’s global marketing strategy , aligned with business expansion priorities.
Own and govern brand positioning, messaging, and visual identity across geographies.
Develop a scalable marketing operations framework to support global teams.
Build and lead a high-performing marketing team in India over time.

Demand Generation & Sales Enablement

Design and run end-to-end demand generation programs (inbound & outbound) to fuel pipelines for onsite Business Development Managers (BDMs).

Establish structured market research and segmentation to identify high-potential prospects.

Create sales enablement assets (presentations, playbooks, case studies) to support global BDMs.

Track and report on marketing ROI, funnel metrics, and lead-to-revenue conversion .

Digital Marketing & Content

Lead digital marketing campaigns across channels (SEO, SEM, email, LinkedIn, social, web).

Build a content marketing engine with thought leadership, blogs, case studies, and whitepapers.

Drive marketing automation, analytics, and CRM integration to scale activities efficiently.

Partner & Co-Marketing

Work closely with technology and consulting partners to execute joint go-to-market initiatives .

Plan and deliver co-branded campaigns, events, and webinars .

Strengthen Sciente’s presence in partner ecosystems .

Brand & Communications

Govern brand consistency across all external communication.

Oversee corporate communications including employer branding.

Who shall fit-in the best?

Hands-on operator with the ability to set strategy and execute to meet measureable performance goals .

12–15 years of marketing experience in IT services, consulting, or technology sectors, with exposure to global markets is mandatory.

Successful track-recrod in demand / lead generation, digital marketing, and brand management .

Experience working with onsite sales teams and partner ecosystems .

Strong leadership, analytical, communication and execution skills.

Prior experience in setting up from scratch or scaling a marketing function is required.

Should you be interested in this career opportunity, please send in your updated resume to HR@sciente.com at the earliest.

When you apply, you voluntarily consent to the disclosure, collection and use of your personal data for employment / recruitment and related purposes in accordance with the SCIENTE Group Privacy Policy, a copy of which is published at SCIENTE’s website (https : / / www.sciente.com / privacy-policy).

Confidentiality is assured, and only shortlisted candidates will be notified for interviews.

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Head Of Marketing • bangalore, karnataka, in