Copywriter

Honasa Consumer Limited (HCL), is the fastest growing Beauty & Personal Care, A house of

brands company building consumer brands, creating the FMCG conglomerate of the future.

A company built on the values of Honest, Natural and Safe ingredients. HCL caters to the

needs of millennial consumers through Innovative products, Evolved proposition and Direct

to consumer marketing. Currently catering to over 500 cities in India with brands like

Mamaearth, The Derma Co. Aqualogica, Ayuga and Bblunt, HCL is building an ecosystem that

helps benefit the consumers and community at large.

Responsibilities :

1. Own end-to-end content to drive revenue, clicks, awareness, traffic, engagement, and conversion

2. Create and manage the content calendar (monthly and quarterly), collaborate with cross functional teams on the same.

3. Content Creation - monthly posts & stories (hygiene & campaigns), trend jacking, etc. - adhering to the brand guidelines

4. Ad-Hoc Efficiency : Taking on any ad hoc responsibilities to boost revenue efficiency.

5. Maintenance of brand hygiene across platforms

Qualifications :

1. 3-year college degree

2. 2+ years of copywriting experience for social media or digital advertising

3. Experience with an advertising agency, social media agency, or brand’s internal creative team

Knowledge of digital marketing best practices

4. Excellent command of English with knowledge of all social media platforms

5. Experience with digital creative communication is a definite plus

Desired Candidate attributes :

We’re looking for someone who :

• Is hungry to learn about marketing and building a brand voice that matches our personality. This is the most important factor in your success.
• Should have extensive experience of working on social media videos and performance marketing videos. TVC experience will be preferred.
• Has a STRONG portfolio of work (we’re looking to see your breadth of work and get a feel for your choices of words
• Can work independently to develop creative content and write marketing-related projects, digital ads, promotional material as well as authentic copy for website content
• Has always been the “copy person” in their family and feels at home suggesting their own copy for live ads
• A polished writer who is comfortable in creating content and editing their own work without much oversight.
• Is a finisher. Do you hate leaving projects unfinished? You must love the details of your projects and work dutifully to ensure things are always on time and complete
• A creative mind who understands and evolves the voice of our brand
• Is a self-starter who will not take no for an answer
• Works closely with the Art Team to visualize ideas and bring them to life