BedR India | Mumbai | Full-Time On-Site | 3-6 Month Internship
About BedR
BedR is India's first organized student accommodation marketplace, revolutionizing how students find PGs and hostels. We're building an asset-light PropTech platform that combines a digital booking experience with a SaaS dashboard for property owners. Currently focused on dominating the Mumbai market before expanding nationally.
Role Overview
We're looking for a hands-on Marketing Intern to work directly with our Head of Marketing in building BedR's go-to-market strategy from the ground up. This is not a typical internship where you'll be making presentations or doing busy work. You'll be executing real marketing campaigns, creating content that goes live immediately, and directly impacting our growth metrics.
Location : On-site in Mumbai (Required)
Duration : 3-6 months with potential for full-time conversion
Stipend : ₹10,000 second month onwards.
What You'll Actually Do :
- Content Creation & Social Media (40%)
- Script, shoot, and edit Instagram Reels showcasing Mumbai PG properties
- Create daily social media content for Instagram, Facebook, and LinkedIn
- Write blog posts and SEO-optimized content about student housing in Mumbai
- Design social media graphics using Canva or similar tools
- Manage content calendars and posting schedules across platforms
- Engage with student communities on social media
Performance Marketing Support (25%)
Assist in running Meta (Facebook / Instagram) ad campaignsMonitor ad performance metrics and provide daily reportsCreate ad copy variations for A / B testingTrack campaign budgets and spending efficiencyResearch and identify high-performing audience segmentsHelp optimize landing pages for conversionSEO & Content Marketing (20%)
Research keywords for Mumbai student accommodation marketWrite SEO-friendly blog articles and location-specific guidesOptimize website content for search enginesTrack organic traffic and keyword rankingsPartnership & Outreach (15%)
Research Mumbai colleges and student organizations for partnershipsDraft partnership proposals and outreach emailsCoordinate with campus ambassadorsSupport influencer identification and outreachHelp organize college campus activation eventsWhat We're Looking For :
Must-Haves
Currently pursuing or recently completed Bachelor's / Master's degree (any field)Strong written and verbal English communication skillsComfortable creating short-form video content (Reels / Shorts)Basic design skills (Canva minimum, Figma is a plus)Ability to work independently with minimal supervisionAvailable for full-time on-site work in MumbaiOwns a smartphone with good camera for content creationGood-to-Have :
Understanding of social media platforms and what content worksBasic knowledge of digital marketing or performance adsExperience running personal social media accounts with engagementFamiliarity with Mumbai's geography and college areasVideo editing skills (CapCut, Premiere Pro, or similar)Previous internship in marketing, content, or social mediaUnderstanding of student lifestyle and pain pointsPersonality Traits
Self-starter who doesn't need constant directionComfortable with ambiguity and fast-paced startup environmentCreative problem solver who can think on their feetData-curious and willing to learn analyticsNot afraid to get their hands dirty with execution workComfortable being on camera or conducting property shootsWhat You'll Learn :
This internship will give you practical experience across the entire marketing spectrum :Hard Skills
Performance marketing campaign management (Meta Ads, Google Ads)SEO and content marketing for local marketsSocial media strategy and community buildingVideo production and editing for social platformsMarketing analytics and data interpretationPartnership development and B2B outreachPropTech and marketplace growth strategiesSoft Skills
Working directly with startup founders and leadershipManaging multiple priorities in a fast-moving environmentEnd-to-end project ownership and executionCross-functional collaboration with sales and tech teamsStrategic thinking and marketing planningWhy Join BedR
For Your Career
Work on India's first organized student accommodation platformDirect mentorship from experienced SaaS and PropTech marketerOwn real projects with measurable business impact from Day 1Certificate and strong recommendation letter upon successful completionPotential for full-time role based on performancePortfolio of live campaigns and content you can showcaseFor Your Learning
Learn from someone who's built 6+ startups across multiple industriesGet exposure to AI-powered marketing tools and SaaS strategiesUnderstand PropTech and marketplace business modelsAccess to premium marketing tools and platformsWeekly 1-on-1s focused on your growth and skill developmentThe Reality Check
This isn't a corporate internship with structured training programs. You'll be expected to figure things out, take initiative, and sometimes work on weekends during campaign launches. But if you want real startup experience and hands-on learning, this is it.
Compensation & Benefits
Stipend : First month : Unpaid during probation period and second month onwards ₹10,000 / month.
Potential Conversion : High performers will be offered full-time roles
Start Date
Immediate joining is preferred. We're building fast and need someone who can join us ASAP.
BedR is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
Content Creation, Video Editing, Digital Marketing, Performance Marketing, Seo
