Content Marketing Manager

How You Will Make an Impact :

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Content Strategy & Planning : Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market.
• Content Creation : Write, edit, and produce high-quality, engaging content across various formats, including :
• Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration)
• Guides, whitepapers, and eBooks
• Website copy and landing pages (especially for solution comparisons and key product areas)
• Content for email campaigns
• Scripts or outlines for webinars and videos (often in collaboration with Product Marketing)
• Contribute to or repurpose content for case studies and customer stories based on Product Marketings needs.
• Develop content assets supporting implementation and migration processes.
• Close Collaboration with Product Marketing : Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value.
• Audience & Market Understanding : Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey.
• SEO & Distribution : Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned / paid channels.
• Performance Measurement : Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using analytics tools. Use data to continuously refine the content strategy and execution.
• Maintain Content Library : Organize and manage the content library, ensuring assets are easily accessible to marketing, sales, and other teams .

What You Bring to the Team :

Preferred Qualifications :

Skills & Attributes :

Skills Required

Content Marketing, Content Strategy, Seo