DNA Growth - Manager - Digital Marketing

About the job

Role Overview :

We seek a highly skilled and versatile Digital Marketing Expert with a proven track record in managing successful digital marketing campaigns. The ideal candidate will have a strong understanding of marketing automation, AI-driven tools, and data-driven decision-making. This role requires someone who can seamlessly switch between tasks, manage multiple projects, and deliver measurable results in a fast-paced environment.

Key Responsibilities :

• Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.) to achieve business objectives.
• Stay updated on industry trends, best practices, tools, and emerging technologies to ensure competitive advantage.
• Plan, execute, and optimize multi-channel digital campaigns, ensuring alignment with brand objectives and KPIs.
• Track and report on campaign performance, delivering actionable insights for improvement.
• Responsible for the creation of engaging, high-quality content tailored to target audiences.
• Collaborate with design and content teams to produce visually appealing and impactful campaigns.
• Leverage marketing automation platforms and AI-driven tools to enhance productivity, targeting, and personalization.
• Identify opportunities to streamline workflows and improve campaign efficiency using technology.
• Optimize website content and performance to improve search engine rankings and organic traffic.
• Manage PPC campaigns, analyze performance data, and implement strategies to maximize ROI.
• Develop and execute social media strategies to increase brand visibility and engagement.
• Monitor trends, audience behavior, and platform updates to refine social media efforts.
• Utilize analytics tools to measure campaign effectiveness and provide data-driven recommendations.
• Create detailed performance reports highlighting successes, areas for improvement, and next steps.
• Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.
• Act as a bridge between creative, technical, and business stakeholders to achieve common goals.

Required Skills & Qualifications :

Preferred Qualifications :

(ref : iimjobs.com)