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Brand Storytelling & Engagement Director
Brand Storytelling & Engagement DirectorTalks About People HR Solutions • Bengaluru, Republic Of India, IN
Brand Storytelling & Engagement Director

Brand Storytelling & Engagement Director

Talks About People HR Solutions • Bengaluru, Republic Of India, IN
4 days ago
Job description

⚠️ Please note : Retail experience is mandatory for this role. ⚠️

🌟 We’re Hiring | Lead – Markets & Content (Retail Marketing | Luxury & Lifestyle Brand)

📍 Location : Bangalore / Bengaluru, India

💼 Experience : 11–15 Years | 💰 CTC : Up to ₹55 LPA (Fixed)

🏷️ Industry : Premium Retail, Luxury, Lifestyle & Fashion

Are you a marketing leader who understands the pulse of Indian consumers — from festive emotions to modern aspirations?

This is your opportunity to lead regional marketing and content strategy for a premium luxury retail brand known for its trust, design excellence, and timeless appeal.

We’re looking for a Lead – Markets & Content who can combine strategic insight with creative storytelling, ensuring every campaign connects emotionally and culturally with customers across diverse regions.

✨ What You’ll Do

🔹 Drive Regional Campaigns : Adapt and execute national brand campaigns for regional audiences, ensuring cultural relevance across festivals, weddings, and local markets.

🔹 Lead Integrated Marketing : Plan and deliver ATL, BTL, Digital, and in-store campaigns that reflect brand values and elevate customer experience.

🔹 Strategic Partnerships : Build collaborations with luxury brands, designers, wedding curators, and influencers to drive engagement and visibility.

🔹 Digital Storytelling : Develop region-specific content strategies for social and digital platforms that reflect local culture and brand aspiration.

🔹 Retail & Consumer Connect : Partner with store teams to create impactful on-ground events and drive footfall through premium experiences.

🔹 Team Leadership : Mentor regional marketing teams, ensuring creative excellence and flawless execution.

🔹 Performance & Insights : Define KPIs, track campaign ROI, analyze market feedback, and share actionable insights with leadership.

🧠 What You Bring

✅ 11–15 years of experience in marketing leadership within premium retail, luxury, lifestyle, or fashion sectors.

✅ Strong experience leading regional marketing, content, or brand activation functions.

✅ Proven expertise in integrated marketing, digital content strategy, and consumer engagement.

✅ Deep understanding of regional cultures, festivals, and buying behaviors.

✅ Excellent leadership, collaboration, and stakeholder management skills.

✅ Passion for design, craftsmanship, and storytelling.

🚀 Why Join

✨ Be part of a premium lifestyle brand with a legacy of trust and innovation.

✨ Lead high-impact marketing campaigns that celebrate culture and creativity.

✨ Collaborate with visionary leaders shaping the future of Indian luxury retail.

📩 Interested? Apply Now

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Director Brand Storytelling • Bengaluru, Republic Of India, IN

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