User Acquisition (UA) Manager - Live Games

Who We Are

Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India , and our studio leads the conceptualization, development, and P&L for all our titles.

We have produced some of the biggest and best IP-based games in the world , collaborating with Hollywood studios like DreamWorks, Warner, Paramount, Sony , and others.

Some of our most popular games include WWE Mayhem, American Dad! Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.

The Role

As a UA Manager at Reliance Games , you will be responsible for growing and sustaining our live mobile game portfolio ( WWE Mayhem, Drone Shadow Strike 3, American Dad!, Little Singham , and more) through data-driven user acquisition campaigns.

Your focus will be on profitably scaling UA , ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.

Leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed.

Key Duties & Responsibilities

• Plan, launch, and manage performance-driven UA campaigns across Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.
• Optimize campaigns daily and weekly to achieve ROAS, ROI, and LTV targets.
• Monitor and analyze campaign performance using Appsflyer, Firebase, and internal dashboards , providing actionable insights.
• Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities.
• Partner with the Creative / Art team to test and iterate high-volume ad creatives , driving incremental growth through structured creative testing.
• Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.
• Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
• Stay ahead of industry trends, AI-driven UA technologies, and platform updates to ensure campaigns leverage the latest features and best practices.

About You

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