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▷ [Immediate Start] Product Marketing Manager

▷ [Immediate Start] Product Marketing Manager

RelificIndia
3 hours ago
Job description

About the Role

We’re looking for a results-driven Product Marketing Manager to take ownership of our lead generation, outbound campaigns, and CRM operations. The ideal candidate is hands-on with tools like LinkedIn Sales Navigator, Apollo, and Zoho CRM — and has a passion for crafting campaigns that generate qualified leads and drive business growth.

Key Responsibilities

  • Find and enrich leads using LinkedIn Sales Navigator, Apollo, and company websites.
  • Identify high-potential companies and decision-makers for targeted cold calling and outreach campaigns.
  • Plan and execute email campaigns end-to-end — from writing copy and building sequences to booking qualified meetings.
  • Monitor email deliverability and inbox placement to ensure high sender reputation and engagement.
  • Manage and optimize campaign volumes and performance.
  • Write and test personalized outreach emails that get real replies.
  • Run and optimize LinkedIn campaigns to generate engagement and leads.
  • Manage and maintain Zoho CRM, ensuring accurate data, lead tracking, and reporting.
  • Build and maintain a LinkedIn engagement tracker to track outreach and engagement tasks.
  • Develop and execute creative newsletter ideas to nurture and grow our audience.
  • Analyze campaign metrics — open rates, replies, and conversions — and use insights to drive continuous improvement.
  • Run A / B tests and experiments to improve campaign performance and messaging.

What We’re Looking For

  • 2–5 years of experience in product marketing, outbound campaigns, or lead generation.
  • Strong experience with Sales Navigator, Apollo, and Zoho CRM.
  • Solid understanding of email deliverability and outbound best practices.
  • Excellent writing skills — able to make outreach feel genuine, not automated.
  • Analytical, curious, and always looking to optimize for better results.
  • Bonus points if you’ve worked with Lemlist, or similar outbound tools.
  • Why You’ll Love Working at Relific

    At Relific, we move fast, stay creative, and focus on results. You’ll have the freedom to own your campaigns end-to-end, test bold ideas, and directly impact company growth.

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    Product Manager • India

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