Digital Marketing Specialist (B2B Linkedin Preferred)

About Intellectt

Intellectt Inc. is a global digital transformation, IT Development, manufacturing and engineering services company. Along with its divisions – Lumin Innovations(LuminInc.com), Lumin Inc. (LuminInc.com), EMScale (EMScale.com), and affiliates – we drive growth and digital strategies in IT, engineering, and consulting. Our mission is to empower businesses by delivering value-driven technology and strategic marketing excellence.

What You’ll Do

As a Digital Marketing Specialist, you will take ownership of campaign strategy and demand-generation initiatives. Unlike an execution-focused role, you will design, manage, and optimize data-driven campaigns that build thought leadership and accelerate enterprise growth.

Core Responsibilities :

• Own the end-to-end strategy and execution of multi-channel campaigns.
• Manage B2B funnels for demand generation, nurturing, and conversion.
• Create high-value content : case studies, white papers, research articles, blogs.
• Lead SEO / SEM : keyword research, site audits, link-building, paid campaigns.
• Develop ad strategies across LinkedIn, Meta, Google Ads and RedditAds
• Build and optimize email campaigns, newsletters, and drip sequences.
• Oversee quarterly content calendars aligned with brand strategy.
• Implement marketing automation (HubSpot, Marketo, or Salesforce).
• Conduct A / B testing for creatives, landing pages, and targeting.
• Deliver campaign ROI reports with insights on CTR, CPL, CAC, MQL / SQL, ROI.
• Collaborate with sales and leadership to align with business objectives.
• Mentor junior marketers (Interns) for campaign execution.
• Track competitor activities and introduce new digital trends / tools

Who You Are

What You’ll Love Here

Shift : Night Shift (6.30 Pm to 3.30 Am IST)