SME Payment Systems

Roles, Responsibilities, And Duties / Tasks That Define The Role

 4–8 years of experience with a proven track record in International Payment Systems, Financial Services(FinTech), etc., targeting the banking or corporate treasury

 Convert marketing strategy into an actionable marketing calendar within the stipulated budget, focusing entirely on the Product ABM Playbook.

 Apply multi-channel digital marketing experience in B2B businesses with a focus on products related to International Payments, cross-border payments, and SWIFT systems.

 Execute marketing programs by seamlessly collaborating with the shared services team (Content,

Graphics, Data, Web Tech) to deploy targeted ABM assets.

 Maintain Accountability for Demo Signups (SQMs) and the final Logo Acquisition volume for Product.

 Be highly Data and analytics-savvy to track account engagement, MQA progression, and attribution within the ABM framework.

 Demonstrate good documentation skills through meticulous reporting of progress, results, and key account intelligence (Fit, Intent, Engagement, Value).

Must-Have Skills

 Expert in SaaS product marketing with full cycle marketing experience (Aware -&; Advocate or Discover -& Delight cycles.

 Primary market experience must be in English-speaking countries (US / UK / CAN), with an understanding of global financial markets.

Good To Have Skills

 Expert in using digital marketing tools, including Marketing Automation Platforms (MAP), CRM

synchronization, intent data platforms, and advanced analytics tools.

 Proven ability to execute through a distributed team structure, possessing an eye for detail and good listening skills to accurately gather requirements