Digital Marketing Manager

We’re Hiring : Digital Marketing Manager (Prayagraj, UP | On-Site)

At Ecavo, we’re building Nandi into UP’s most trusted FMCG brand — with staples like Atta, Besan, Suji, Maida, Rock Salt & Spices already loved across thousands of households.

Now, we’re ready to dominate the digital space. This isn’t a “manage the agency” job. This is about owning growth, building creative breakthroughs, and scaling campaigns that move real numbers.

Your Mission (First 6–12 Months)

Customer Growth : +35–50% new buyers on Blinkit, Zepto, BigBasket & Amazon

Performance Marketing : Achieve ≥3.0 ROAS blended, with sharp focus on CAC and CTR

Creative Excellence : 25+ monthly assets (reels, banners, influencer collabs, UGC) hitting ≥4% engagement

Reviews & Ratings : Drive +30% reviews, keep SKUs at ≥4.5★ rating

AI-First Edge : Leverage Canva + generative AI (Nano Banana 3D visuals, Google Veo 3 cinematic ads, ChatGPT / Gemini) to produce viral, cost-effective campaigns

Q-Commerce Optimisation : Own app listings, search visibility, banners, and review boosts on Blinkit / Zepto / BigBasket

What You’ll Do Day-to-Day

Plan and execute high-impact campaigns on Meta, Google, YouTube, Instagram, LinkedIn & Q-commerce platforms

Manage end-to-end ad budgets, A / B testing, CAC, ROAS — no outsourcing, full accountability

Build and maintain content calendars in Hindi + Hinglish; deliver social-first ideas that resonate in UP markets

Drive SEO / SEM to push ecavo.in and marketplace visibility

Run influencer & creator partnerships with clear deliverables, tracking & ROI

Monitor sales uplift from campaigns; link every click to conversions

Track KPIs weekly, present insights, and act fast

✅ What We’re Looking For

7–8 years of hands-on digital / performance marketing (FMCG / D2C background is a strong plus)

At least 2 years leading campaigns end-to-end (budget + strategy + execution)

Proven results in CTR, CAC, ROAS & new customer growth

Advanced skills in Meta Ads, Google Ads, Analytics, SEO / SEM tools, WhatsApp CRM

Proficiency with Canva + AI tools (ChatGPT, Gemini, Nano Banana, Veo 3)

Strong communication in Hindi + English, with cultural agility for UP markets

Curiosity, creativity, and data obsession in equal measure

What You’ll Get

CTC : ₹7–12 LPA (negotiable for the right profile) + performance bonuses (CTR, ROAS, new customers)

Growth Path : Fast-track to Head of Marketing in 2–3 years if you deliver

High Visibility : Direct mentorship from the CEO, involvement in big strategic campaigns

Impact : Chance to run some of UP’s first AI-powered FMCG campaigns at scale

Culture : A team that’s bold, driven, and laser-focused on making Nandi the household brand in UP

Apply now or email

Send your CV + portfolio (campaign case studies, ad creatives, ROAS / CTR metrics) to Abhishek@ecavo.in with subject line :

“Digital Marketing Manager – Ecavo”

Include :

1️⃣ Resume + 2–3 campaign case studies (with metrics)

2️⃣ 3 ad ideas for Nandi Atta / Maida (hook + CTA + visual)

3️⃣ A 30-day Blinkit sales growth plan for Prayagraj & Lucknow

Why Join Us?

At Ecavo, digital isn’t a cost centre — it’s our growth engine. You’ll have the freedom to test bold ideas, access cutting-edge AI tools, and see your work directly shape sales and market share. If you’re hungry to create campaigns that trend, convert, and define UP’s FMCG digital playbook — this is your seat at the table.