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Performance Marketing Specialist
Aifer EducationAnantapur, IN13 hours ago
Job descriptionExperience running paid campaigns on Google, Meta, , and other platforms. Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Facebook Ads Manager. Hands-on experience with A / B testing and optimization methodologies. Excellent communication and cross-team collaboration skills. Experience with eCommerce platforms and advanced data analysis is a plus. Certification in Google Ads, Meta Ads or equivalent is preferred. Competitive salary and incentives. Professional growth in a fast-paced, innovative team.
Job Title
Performance Marketer
mode : On-site
Location : Chevayur, Kozhikode
About the Role
The Performance Marketer drives customer acquisition, retention, and revenue growth through strategic and data-driven digital marketing campaigns across multiple platforms. This role focuses on optimizing campaign ROI, managing ad budgets, and ensuring continuous improvement through advanced analytics and frequent testing.
Key Responsibilities
- Develop and execute performance marketing strategies targeting growth and conversion.
- Launch, manage, and optimize paid campaigns across Google, Meta, , and programmatic channels.
- Monitor, analyse, and report key metrics including CAC, ROI, CPL, CTR, conversion rates, and optimise accordingly.
- Implement A / B testing and experimentation to improve creative assets, audience targeting, and conversion funnels.
- Collaborate with content, analytics, and design teams to ensure cohesive campaign execution.
- Manage advertising budgets, bid strategies, and audience segmentation.
- Provide performance reports and actionable recommendations to stakeholders.
Requirements
Benefits
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Performance Marketing Specialist • Anantapur, IN