Web Content Strategist

Copywriting & Content Marketing

• Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement.
• Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns.
• Implement SEO strategies to keep content readable and optimized for search engines
• Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels.
• Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives.
• Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant.
• Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free.
• Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives.

Social Media Content

• Write and schedule content for social media platforms (LinkedIn, Facebook, Instagram, etc.).
• Collaborate with the social media team to ensure brand consistency and timely publishing.
• Monitor engagement metrics and optimize content based on performance insights.

Content Publishing & Management (dotCMS)

• Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms.
• Manage content publishing workflows, including reviews, approvals, and timely go-live.
• Ensure content accuracy, consistency, and compliance with brand and quality standards.
• Maintain content governance with proper version control, updates, and archiving and CMS publishing