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Growth Manager-You Tube

ConfidentialBengaluru / Bangalore, India

8 days ago

Job description

Role Overview

As YouTube Growth Manager, you will own the end-to-end strategy and execution of our YouTube channel—turning video IP into a compounding acquisition engine. You'll craft data-driven content roadmaps, optimise thumbnails and titles for click-through and retention, and translate audience insights into revenue-generating growth loops.

Key Responsibilities

Content Strategy & Production

Build and maintain a 12-month content calendar mapped to keyword clusters, trend spikes, and funnel gaps.
Script and oversee production of long-form videos, Shorts, and Community posts that maximise hook strength and retention curves.
Run a rapid thumbnail-title A / B testing program (≥3 variants per release) and iterate within 48 h based on CTR data

Channel Growth & Optimisation

Scale views and subscribers through SEO, playlist architecture, end-screen loops, and strategic collabs.

Implement growth loops—Shorts → long-form → site—to deliver high-intent traffic and track view-to-site CVR.

Partner with paid marketing to boost breakout videos and feed retargeting pools while maintaining CAC targets

Analytics & Performance Management

Own KPIs : CTA click-through, CTR, AVD, SVL, subscriber conversion, RPM, and YouTube-sourced revenue.

Build live dashboards (GA4, Looker, YouTube Studio) and run weekly war-room reviews—kill or double-down fast.

Set and hit milestones : 10× views, 5× subs, ≥40 % 90-day retention, and ≥15 % new-user revenue share within 12 months.

Collaboration & Stakeholder Alignment

Manage in-house editors and motion designers—enforce 24 h storyboard and 48 h edit SLAs

Secure at least one high-impact creator collaboration per month to expand reach and credibility

Liaise with Creative, Performance, and Community teams to repurpose assets and ensure brand voice consistency

Qualifications

3-6 years scaling YouTube channels from sub-50 k to 500 k+ subscribers in D2C or consumer tech

Mastery of YouTube Studio analytics, Tubebuddy / VidIQ, GA4 attribution, and thumbnail psychology.

Strong storytelling instincts plus data-driven decision-making; comfort with CPM, RPM, CAC,LTV.

Excellent project management and cross-functional collaboration skills; thrives on high-velocity execution.

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Skills Required

Tubebuddy, VidIQ, thumbnail psychology, YouTube Studio analytics, GA4 attribution

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Growth • Bengaluru / Bangalore, India