Digital Marketing Manager

Key Responsibilities :

Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.

Manage SEO, SEM, and content marketing to improve website traffic and conversion rates.

Work closely with design and content teams to create high-performing ad creatives and landing pages.

Analyze campaign data, optimize ROI, and report on KPIs like CPL, CTR, CAC, and MQLs.

Oversee marketing automation workflows (HubSpot, Zoho, or similar tools).

Lead Appinventiv’s online presence across web and social media, ensuring consistent brand tone and storytelling.

Collaborate with sales and business teams for performance campaigns and retargeting initiatives.

Requirements :

Strong knowledge of paid campaigns, analytics, and funnel optimization.

Familiarity with tools like Google Analytics, Tag Manager, Search Console, SEMrush, HubSpot, etc.

Excellent communication and project management skills.

Goal : Generate qualified leads and strengthen Appinventiv’s digital footprint across global markets.