Media Intelligence - Senior Manager

Key Responsibilities

Media Data Management & Intelligence

Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.

Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.

Audience Measurement & Insights

Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).

Deliver insights that influence programming, ad placements, and ROI decisions.

Product Analytics & Automation

Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins.

Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.

Strategic Stakeholder Collaboration

Partner with product, marketing, and research teams to align insights with business goals.

Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.

Operational Efficiency & Continuous Improvement

Monitor, audit, and refine media data pipelines for accuracy and timeliness.

Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).

Key Skills & Competencies

Strong foundation in

media analytics, audience measurement, and metadata systems

Hands-on experience with

Tableau, Power BI, SQL, R, Python , and Excel

Familiarity with

Agile product management

tools (JIRA, Miro, Notion)

Strong

data storytelling and visualization

skills

Experience with

automation technologies (RPA, GenAI)

and

workflow optimization

Excellent problem-solving, communication, and cross-functional leadership skills

Preferred Background

MBA in Marketing / Analytics (IIMs or equivalent)

3–6 years of experience in

Media Research, Audience Analytics, or Product Intelligence

Prior exposure to

Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems

preferred

Certifications in

Agile, Product Ownership (CSPO), or Six Sigma

are a plus