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Email Campaign Manager

Email Campaign Manager

VLaunchUGurgaon, India
18 days ago
Job description

Location : Gurgaon.

Experience : 4+ Years.

Job Purpose :

  • We are seeking a results-driven Email Marketing Specialist to join our Campaign Management Support team.
  • The ideal candidate will have a strong passion for email marketing campaigns, hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ, and advanced SQL skills.
  • As a key member of our Martech team, you will support end-to-end campaign execution-including setup, targeting, rollout, reporting, and optimization-while leveraging personalization strategies and data-driven insights to maximize performance.

Key Responsibilities :

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL / SQL concepts for audience creation and performance tuning.
  • Conduct A / B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

    • Education & Experience :

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A / B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.

    • (ref : iimjobs.com)

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