Zycus - Senior Manager - Performance Marketing

Zycus is looking for a Senior Manager - Performance Marketing with around 10 years of experience in performance marketing, especially in B2B industry. This is an Individual Contributor (IC) / Subject Matter Expert (SME) role requiring deep expertise in Google Ads, LinkedIn Ads, Youtube Ads and Meta Ads, with proven success in scaling high-budget campaigns and delivering measurable ROI. The role is strategy-focused, requiring strong business acumen, hands-on channel expertise, and the ability to independently drive enterprise pipeline growth.

Key Responsibilities :

1. Own the end-to-end strategy and execution of paid media campaigns across Google Ads, Meta Ads, Youtube Ads and LinkedIn Ads.

2. Lead audience segmentation for US and global markets to maximize targeting efficiency.

3. Manage and optimize large-scale budgets with a strong focus on ROI and pipeline contribution.

4. Design and run Account-Based Marketing (ABM) campaigns leveraging platforms like Demand base or 6Sense.

5. Implement advanced measurement frameworks (attribution, CAC, CPL, MQLs, SQLs, ROI) to guide campaign strategy.

6. Partner with GTM, sales, content, and design teams to align campaigns with business objectives.

7. Act as the Performance Marketing SME advising stakeholders and introducing best practices.

8. Stay ahead of industry trends, platform innovations, and emerging tools to maintain a competitive edge.

Skills And Expertise :

• 8-10 years of experience in paid media roles.
• Solid hands-on experience managing LinkedIn Ad campaigns, Google Ads (Search and Display), Meta Ads (Facebook and Instagram) and Youtube Ads.
• Strong track record of managing large budgets with clear ROI MBA from a reputable business school.

Technical Skills :

Creative Skills :

Soft Skills :

Preferred Skills :

WHY JOIN US?

1. Be the Performance Marketing SME for a globally recognized B2B SaaS leader.

2. Drive impact at scale with enterprise-level campaigns and advanced Martech.

3. Competitive compensation, growth opportunities, and the chance to work in a high-performing global team.

(ref : iimjobs.com)