We are looking for a hands-on, detail-driven Financial Controller to lead the finance function for a fast-growing D2C consumer brand. This role will oversee end-to-end financial operations, strengthen internal controls, enable data-backed decision-making, and ensure the company is on a strong path towards profitability and scale.
Key Responsibilities
Financial Planning & Control
- Lead monthly, quarterly, and annual closing processes with accuracy and timeliness.
- Design and enforce strong financial controls across the business.
- Own budgeting, forecasting, variance analysis, and cash-flow planning.
- Build and maintain P&L, Balance Sheet, MIS, and financial dashboards for leadership reviews.
Business Finance & Decision Support
Partner with Marketing, Supply Chain, E-commerce, and Retail teams to evaluate spends, promotions, and pricing.Analyse CAC, LTV, contribution margins, and cohort performance to guide growth decisions.Conduct SKU-level profitability, channel-level costs, and inventory health assessment.Provide business insights to improve gross margins and optimize cost structures.Accounting & Compliance
Oversee AP, AR, bookkeeping, GST, TDS, payroll compliance, and statutory filings.Ensure timely audits (internal & statutory) and maintain healthy relationships with auditors.Implement standard accounting procedures aligned with Ind-AS.Cash Flow & Treasury Management
Monitor working capital, fund flow, vendor payments, and credit cycles.Manage banking relationships and oversee debt arrangements if applicable.Optimize cash utilization across marketing, operations, and inventory.Inventory & Supply Chain Finance
Track inventory valuation, ageing, shrinkage, and reconciliation with Ops / Warehouse.Implement controls for procurement, vendor payments, and landed cost tracking.Systems & Process Improvement
Implement / upgrade ERP, finance tools, and automation to improve speed and accuracy.Streamline processes for scale — including policies for spending, claims, and approvals.Requirements
Education & Experience
CA qualified (mandatory).6–10 years of experience in finance, ideally in D2C, FMCG, Retail, E-commerce, or Consumer Brands .Prior experience working in a fast-paced, high-growth environment is a strong advantage.