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Performance Marketer - D2C

Performance Marketer - D2C

The Reliable JobsBangalore, India
30+ days ago
Job description

Job Title : Performance Marketeer

Location : Bangalore, India

Experience Required : 3+ years of experience

Job Type : Full-Time

Role Overview

As a Performance Marketer at Epik, you will be responsible for driving customer acquisition, engagement, and retention through data-driven campaigns. You'll own the strategy and execution of paid performance channels, optimize for ROI, and continuously experiment to unlock growth. This is a high-impact role at the core of scaling Epik's D2C business.

What You'll Own

  • Plan, execute, and optimize paid campaigns across Google, Meta (Facebook / Instagram), YouTube, and other digital channels.
  • Manage performance marketing budgets to deliver ROI-driven growth.
  • Run A / B tests, creative experiments, and audience segmentation to improve campaign performance.
  • Collaborate with design and content teams to create high-converting ad creatives and landing pages.
  • Track, analyze, and report campaign metrics (CPC, CPA, ROAS, CTR, CAC, LTV).
  • Drive full-funnel performance strategies across acquisition, activation, and retention.
  • Stay updated with digital ad platform updates, growth hacks, and emerging trends.
  • Explore and scale new acquisition channels (affiliate, influencer, partnerships, programmatic, etc.).
  • Work closely with product and data teams to improve attribution and customer journey insights.

What You'll Bring

  • 3+ years of experience in performance / growth marketing, preferably in D2C or consumer internet brands.
  • Proven track record of managing and scaling paid marketing budgets profitably.
  • Strong expertise in Google Ads, Meta Ads Manager, and analytics tools (GA4, Mixpanel, etc.).
  • Deep understanding of digital marketing funnels, attribution models, and CRO.
  • Analytical mindset with strong Excel / Google Sheets and data interpretation skills.
  • Ability to craft strategies as well as roll up sleeves for hands-on execution.
  • Experience collaborating cross-functionally with design, product, and operations.
  • Knowledge of SEO, retention marketing (CRM / email / SMS), and marketing automation is a plus.

    • (ref : iimjobs.com)

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    Performance Marketer • Bangalore, India