Digital Optimization Manager

Project Role : Digital Testing and Optimization Manager / Consultant - Testing & personalization

Project Role Description : Ideate, Design, build and manage optimization roadmap to meet business process and application requirements. Not just execute the test defined by stakeholder

Overall Work Experience : 8+ years

Work location : Remote

Must Have Skills : Proficient in Adobe Target and Optimizely, Adobe Analytics or GA4, HTML, JavaScript, CSS,

Good To Have Skills : Adobe Audience Manager, AEM, Power BI / Looker / Tableau

Timings : 2pm to 11pm (Overlap with US timezone)

Key Responsibilities

Experimentation and Testing : Plan, execute, and analyze A / B tests using Adobe Target and Optimizely. Independently generate innovative testing ideas and strategies, formulate sound hypotheses and share out the results post testing. Independently generate innovative testing ideas and strategies, formulate sound hypotheses and share out the results post testing.

Analytical Skills : Identify key testing areas and define problem areas using strong analytical skills. Evaluate data from various sources for informed decision-making. Build ad hoc reports, dashboards to convey the insight and automate where required. Evaluate data from various sources for informed decision-making. Build ad hoc reports, dashboards to convey the insight and automate where required.

Stakeholder Management : Work closely with stakeholders to understand needs and translate them into testing use cases. Efficiently manage stakeholder expectations throughout the testing process.

Metrics Definition : Define KPIs and metrics, regularly reporting on test performance.

Self-Sufficiency : Own the end-to-end process, from idea generation to comprehensive reporting. Ensure smooth execution and timely delivery of results.

Platform Expertise : Proficiently use Adobe Target and Optimizely for effective testing, superior BI skills – Looker / Power BI / Tableau etc. and subject expertise in Web and AdTech stack – GA 4 / Omniture and DCM etc. Stay updated on platform features and best practices.

Continuous Improvement : Monitor industry trends and suggest process improvements within the optimization workflow. Proactively enhance testing methodologies.

Analytical Thinker : Interpret data and derive meaningful insights.

Innovative Problem Solver : Creatively solve optimization challenges.

Proactive Attitude : Independently explore new testing ideas and ownership to see the idea launch

Detail-Oriented : Ensure accuracy in experiment setup and analysis.

Adaptability : Thrive in a dynamic environment and adapt quickly.

Curiosity : Exhibit a curious mindset to understand user behavior and industry trends.

Effective Communicator : Clearly communicate technical concepts to diverse stakeholders.

Qualifications

• Bachelor's degree in computer science or Information Technology. Masters or Analytics degrees a plus
• 8+ years overall experience with Adobe Target (aka Test & Target), Optimizely or Monetate with at least 1–2 years as a developer developing custom codes, JavaScript and tag elements
• 2+ years experience designing, running and reporting on multivariate and A / B tests
• 2+ years of experience using Adobe Target or Optimizely (aka Test & Target) for delivering dynamic and personalized site experiences
• Adobe Target or Optimizely certification is a huge plus
• Legal subscription / SaaS platform experience is a plus