Social Media Executive + Brand Manager

Mission

Build and scale the brand's voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution.

Core Responsibilities

• Brand Identity & Strategy
• Define and maintain the brand tone, color palette, and storytelling themes across all posts
• Develop a monthly social media calendar aligned with campaigns, launches, or events
• Ensure every post supports brand positioning and emotional appeal (not random posting)
• Content Creation & Execution
• Write engaging captions (hooks, CTAs, storytelling) that stop scrolls
• Coordinate with designers, video editors, and copywriters to ensure high-quality creatives
• Create content briefs that are clear, data-driven, and aligned with audience psychology
• Stay on top of trends, sounds, and formats to keep brand content fresh but relevant
• Community & Engagement Management
• Actively engage with followers, respond to DMs / comments strategically
• Build influencer partnerships, collaborations, and user-generated content loops
• Monitor brand mentions and sentiment — protect and grow brand image daily
• Performance Analysis & Growth Optimization
• Track KPIs : reach, engagement, follower growth, CTR, retention rate, and conversions
• Prepare weekly and monthly reports with actionable insights (not just numbers)
• Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing)
• Analyze competitor brands and reverse-engineer what's working
• Brand Campaign Leadership
• Plan and execute campaigns that connect emotionally — not just promote offers
• Work closely with the performance marketing team for alignment between paid + organic
• Suggest new brand collabs, partnerships, and opportunities for storytelling expansion

Required Skill Stack

Ideal Background

Skills Required

Community Engagement Management, Content Creation Execution, Brand Campaign Leadership, Brand Identity Strategy, Performance Analysis Growth Optimization