Head of CRO [19 / 10 / 2025]

Company Introduction

We're part of a leading Recruitment-as-a-Service (RaaS) network powered by Hustler Marketing. Hustler Marketing is a full-service digital agency serving eCommerce stores and B2B brands globally, specializing in email & SMS marketing, UGC ads, creative production, and high-quality talent placement.

What sets us apart is our values : bold creativity, data-driven decision making, and a linchpin mindset. Nearly 75 clients across 5 continents trust us not only for campaigns, but also for building strong, scalable teams that drive long-term growth. Hustler Marketing recruits top talent across the Americas, Europe, and Asia, offering flexibility, global reach, and meaningful opportunities to shape client success.

About the Role

The Head of Conversion Rate Optimization is a senior leadership position responsible for driving and overseeing CRO strategies across our portfolio of high-growth clients. This role combines strategic thinking with hands-on expertise, requiring you to lead CRO initiatives, mentor team members, and interface directly with C-level clients to deliver transformational business results.

You will collaborate closely with copywriters, designers, web developers, and cross-functional teams while taking ownership of the agency's CRO methodology and service delivery. Your responsibilities will include developing enterprise-level Conversion Rate Optimization strategies for our clients, conducting comprehensive website audits to identify high-impact opportunities, designing and overseeing advanced A / B and multivariate testing programs, and working with internal teams and client executives to execute, monitor, and scale optimization initiatives that drive measurable revenue growth.

Mission Statement

The primary mission of our Head of Conversion Rate Optimization is to establish and lead best-in-class CRO practices that drive substantial, measurable improvements in our clients' performance. This involves leading strategic optimization initiatives, building and mentoring high-performing teams, maintaining direct relationships with C-suite clients, and leveraging data-driven insights to enhance user experiences, maximize conversion rates, and deliver transformational business growth across our client portfolio.

General Responsibilities

The responsibilities of our Head of Conversion Rate Optimization include, but are not limited to :

• Leading the development and implementation of sophisticated, data-driven CRO strategies for our agency's eCommerce clients to enhance their website performance and maximize conversion rates
• Defining and evolving the agency's CRO methodology, frameworks, and service offerings to maintain competitive advantage in the market
• Performing and overseeing comprehensive brand audits of clients' websites to identify strategic areas for improvement and high-impact optimization opportunities
• Conducting and directing in-depth analysis of user behavior using advanced analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and strategic opportunities for optimization
• Designing, executing, and managing complex A / B and multivariate testing programs to validate hypotheses and measure the impact of CRO changes implemented
• Leading the optimization of brands' landing and product pages, checkout flows, and overall website architecture with a focus on revenue impact
• Building, mentoring, and managing a team of CRO specialists, establishing clear performance metrics and professional development pathways
• Collaborating closely with copywriters, designers, developers, and cross-functional teams to implement best practices and innovative solutions that enhance user experience and reduce funnel friction points
• Serving as the senior CRO advisor for key client accounts, building trusted relationships with C-level executives and senior stakeholders
• Leading executive-level client presentations, quarterly business reviews, and strategic planning sessions with clear, actionable insights
• Monitoring and reporting on the performance of CRO initiatives, providing strategic recommendations and business impact analysis for continuous improvement
• Translating complex data and test results into clear, compelling business recommendations for clients and internal stakeholders to ensure informed decision-making
• Staying at the forefront of the latest trends, tools, and innovations in the CRO, e-commerce, and digital marketing industries to continuously refine strategies and practices
• Maintaining thorough documentation of all CRO projects, including test results, strategic frameworks, and client interactions to track progress and outcomes
• Leading the development of CRO case studies, whitepapers, and thought leadership content for marketing and business development purposes
• Contributing to new business pitches and proposals with strategic CRO recommendations and expertise
• Overall, the Head of Conversion Rate Optimization will play a critical leadership role in driving measurable, transformational growth for our clients by leveraging data-driven insights, leading high-performing teams, maintaining strategic client relationships, and establishing industry-leading optimization practices that enhance user experiences and increase conversion rates across eCommerce platforms.

Requirements

About You

Profile :

As our Head of Conversion Rate Optimization, you need to bring a highly strategic, proactive, and analytical approach to your work. You should be able to work independently with high levels of reliability, transparency, and trust while also providing strong leadership to team members. You need the ability to work under pressure, manage multiple high-stakes client relationships, and oversee complex CRO strategies with exceptional attention to detail and advanced technical abilities.

The ideal person for this role is a strategic thinker and rational problem-solver who can work efficiently at both the macro and micro levels, possesses exceptional communication and presentation skills for C-level interactions, and demonstrates proven leadership capabilities. In addition, excellent organizational, time management, analytical, and interpersonal skills will help you succeed in this position and lead effectively within our team environment.

Availability and consistency are highly important factors for us, so our Head of Conversion Rate Optimization should display these qualities regarding workload commitments and availability during office hours.

Key Traits for This Position

You should demonstrate exceptional attention to detail, outstanding communication and presentation skills for client-facing interactions, as well as expert-level analytical, technical, and strategic problem-solving abilities. A sense of proactivity, hunger for growth, leadership mindset, and a consistent, highly communicative work ethic will work in your favor.

You will also need a forward-thinking approach to anticipate shifts in user behavior, industry trends, and emerging technologies, and you should be highly adaptable, open to continuous learning, and committed to staying ahead in the rapidly evolving eCommerce landscape.

Strong emotional intelligence, the ability to build trusted relationships with C-level executives, responsiveness, and autonomy will be essential traits for this role.

Key Requirements