Digital marketing specialist

Company Description

Open Edu Cat is a comprehensive open-source ERP designed for efficient management in universities, colleges, and schools. Our cloud-based educational management system centralizes student information to enhance accessibility and informed decision-making. Open Edu Cat ensures seamless oversight of students, faculties, courses, and classes for educational institutions.

Role Description

This is a full-time, on-site role for a Google PPC Executive, based in Ahmedabad. The Google PPC Executive will be responsible for managing PPC campaigns on Google Ads, monitoring and analyzing campaign performance, finding opportunities for optimization, and ensuring the highest ROI. Day-to-day tasks include keyword research, ad copywriting, bid management, and performance reporting.

Qualifications

Experience in managing Google Ads campaigns, including effective bid management

Skills in keyword research and ad copywriting

Analytical skills to monitor, evaluate, and optimize campaigns

Familiarity with PPC campaign tracking and reporting tools

Strong understanding of digital marketing principles and strategies

Proficiency with Excel or other data analysis tools

Excellent communication and collaboration skills

Bachelor's degree in Marketing, Business, or related field preferred

Google Ads certification is a plus