Performance Marketing Manager

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Company Description

Expert Law provides bespoke legal services to individuals and businesses across the U.S., specializing in Personal Injury and Immigration Law. With over 40 years of combined experience, we are committed to delivering high-quality legal advice paired with a personalized touch. Guided by our philosophy of "putting people first," we emphasize transparency, reliability, and integrity in every aspect of our work. Our client-focused approach ensures a seamless experience from the initial consultation to the resolution of each case.

Role Description

This is a full-time remote role for a Performance Marketing Manager. The individual in this position will be responsible for developing, executing, and optimizing paid media campaigns across various digital marketing channels such as PPC, social media, and display networks. They will analyze campaign performance metrics to identify trends and opportunities, manage budgets effectively, perform keyword research, and coordinate with internal teams to ensure alignment with overall business objectives. Additionally, the role involves driving lead generation and developing strategies for client acquisition and retention.

Qualifications

• Proven experience in digital marketing, PPC campaign management, and social media advertising
• Strong analytical skills and familiarity with data analysis tools for reporting and performance evaluation
• Knowledge of SEO principles and keyword research practices
• Proficiency in platforms such as Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools
• Excellent communication, organizational, and collaboration skills
• Ability to work independently, with self-discipline and a results-driven mindset, in a remote environment
• Bachelor’s degree in Marketing, Business, or a related field
• Experience in legal services marketing and lead generation is a plus
• Up-to-date knowledge of digital marketing trends and best practices

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