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Regional Marketing Manager

ConfidentialSurat

9 days ago

Job description

Key Responsibilities

Business Planning

Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
Develop local marketing programs to solve for problems specific to the region : evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Head of Marketing and Regional Sales teams

Marketing Operations

Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region

Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives

Work with agencies to deliver and execute marketing campaigns - Brief agencies to deliver campaign concepts and media plans, review agency proposals, manage campaign budget, evaluate campaign results, and collate post-campaign reports.

Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines

Identify local partners / affiliates and methods for lead generation

Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams

Build and effectively manage relationships with local media partners

Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.

Operational Excellence :

Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities

Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Head-Marketing

Key Interactions Internal Stakeholders External Stakeholders HODs at NCDOE Vendors University Departments Marketing Agencies Dimensions

Manage team of 1-2 members

Responsibility for the annual budgets of assigned regional market

Requirements- Skills & Competencies

Good written and verbal communication

Ability to multi-task and deliver against a number of priorities

Strong ownership and customer focus

Creativity, detail oriented and able to drive projects through to completion.

Proven experience as BTL, Activations and events

End-to-end program management experience

Strong analytical and quantitative skills

Online and Digital experience will be an added advantage

Requirements- Education & work experience

Bachelor s degree in marketing, business administration, or related field.

6-8 years of experience in Events Organization and Execution, Marketing and Business Development.

Solid background in direct response / acquisition marketing.

Knowledge of Internet marketing and content management systems.

Solid understanding of sales and marketing functions (e.g., strategy, planning, forecasting

Skills Required

Strategy, Planning, Forecasting, Execution, Marketing, Btl

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Marketing Manager • Surat