Senior Coordinator - Marketing (Non Farm - Social Impact / Development Sector)

About ACCESSS :

ACCESS Development Services is a national livelihoods promotion organization with a focus on incubating innovations and developing sustainable models for livelihoods promotion of the poor. To this end, ACCESS is structured uniquely to work at all levels of the value chain – implementing programmes on the ground (Tier I), working with Civil Society Organizations, Government Departments, Corporate sector, and Multilateral / Bilateral Agencies (Tier II) as also undertaking national initiatives to influence and support policy initiatives and strengthening the enabling environment (Tier III). ACCESS, with its head office in New Delhi has a pan-India presence having state offices in 9 states and 26 project offices.  More at https : / / www.accessdev.org /

About the Role :

A short summary about the Project : New LEAF is a project being implemented by ACCESS Development Services, funded by HCL Foundation. The project is in its third year of implementation with an objective : 'Enhance the resilience and market positioning of artisans and women entrepreneurs by strengthening their capabilities, developing new product lines, establishing market linkages, and fostering sustainable enterprises'. The project is currently running in three clusters : Noida & Khurja (UP) and Bagru, Rajasthan.

Responsibilities :

• Business development / product marketing for the 3 clusters under the project
• Prepare marketing strategy and implement the same; drive sales
• Lead brand building of the food brand Zingnzest
• Needs to reach out to online market platforms as well to increase the visibility of the products
• Time to time support to the cluster level teams for effective implementation of the project
• Work closely with the communications team, and others for programme development in alignment with the strategy.

Education & Experience :

Compensation :

The salary range for this position is commensurate with industry standards and will be determined based upon the experience set of the candidate and the HR policies of the organization.

ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age and disability .

Skills Required

Brand Building, Marketing Strategy, Product Marketing