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Sr Associate-Digital Marketing

Sr Associate-Digital Marketing

Media.netMumbai, Maharashtra, India
2 days ago
Job description

We are looking for a seasoned / experienced Google Ads Specialist, to be based in our Mumbai HQs.

Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or

companies in a dynamic, high-performance work atmosphere.

Core Responsibilities

  • Apply appropriate analysis and optimization techniques to scale paid media performance

campaigns on Google Ads

  • Run both regular as well as retargeting campaigns on Search + Display campaigns on Google
  • Construct top targeting segments based on campaign goals through demographic data, Affinity

    • markets, Custom Audiences, and other available data

  • Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid

    • performance campaigns

    About the Role

  • Perform daily account management for websites targeted to the US / UK Markets, across various

    • categories like Travel, Retail, Finance, Health, etc.

  • Provide conversion-focused ad creative direction and write ad copies based on past data

    • Learnings

  • Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and identify

    • key areas of importance in accordance to internal performance goals

  • Work closely with the in-house team to ensure targets are hit
  • Staying current with best practices, strategies, and industry standards related to social media

    • marketing, search engine marketing, analytical & eCommerce tactics

  • Stay on top of Google Ads Policies

    • What skills & experience do you need?

  • At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with

    • ROI-related KPIs

  • Highly proficient in Adwords Editor
  • Comfortable with A / B testing methods
  • Excellent with Excel
  • Experience in working in the US / CA market a plus
  • Ad copywriting experience with Google Ads audience as the target
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    Sr Marketing • Mumbai, Maharashtra, India